The Action Design


To the uninitiated, the Action Design may appear to be just a regular band. But for the growing legions of fans that have heard their music or seen them perform live, the experience is a veritable dance party; an aural assault that attacks at the ears and releases in rhythmic pulses of the body.

The story of the Action Design began with the closing of a different chapter. Just as pop punk act Tsunami Bomb was hitting its peak – seemingly poised and ready to take over the world – the band abruptly disbanded. Feeling they still had something to contribute to the music scene, vocalist Emily Whitehurst and bassist Matt Mckenzie soldiered on and joined forces with guitarist Jaycen McKissick (ex- Pipedown) and drummer Jake Krohn (ex- Calcutta Bazaar). Tsunami Bomb and Pipedown were former touring mates and Matt and Jake were childhood friends, so the chemistry and familiarity had already been established.
Rather than travel down the same paths they had already paved – after all, it would be easy to pick up where their former bands had left off – the Action Design decided to explore new ground. While keeping the energy and spirit of punk rock intact, the guitars are cleaner, the bass lines less frantic, and the drumming more precise. With the addition of keyboards, the result is a much broader and more accessible sound. One thing that fortunately remained unchanged, however, is Whitehurst’s penchant for crafting catchy melodies and memorable lyrics.

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