For example, their Web site link needs to be posted on other Web sites, forums, blogs and message boards. Basically, this is similar to posting flyers all over the cities where they are playing shows. Every flyer seen and picked up is another potential fan that the band attracts.
By applying this method, indie artists are strengthening their page rank status, according to search engines. The artist’s Web site is more likely to be on the first page of searches when a person types in the artist’s name in a search engine such as Google, or Yahoo.
The site’s content needs to be designed with keywords, so search engine crawlers can efficiently index the site. Of course, more occurs behind the scenes when designing a site to utilize SEO.
An important fact that artists need to realize is that they are free to manage the content that is applied to their site such as: updates, the design and the merchandise being sold. The content is regulated by their own standards, period.
When indie artists use social networks such as Myspace (who have their own rules and regulations) as their primary site, their profiles face restrictions. Indie artists need to realize that at any time News Corps. can delete a profile if it violates their rules. Meaning, that all the time spent on content for the profile could be lost forever.
The artist’s profile links help their SEO and should be used to develop their online presence. However, the artists need to only use social networking sites as marketing tools and not their primary Web site in order to develop their online marketing status.