A key component to online marketing for independent bands is creating a Web site, so they can place the URL on their social networks to gain a strong online presence.
Ebandlive.com offers indie bands the service to generate customized or ready made Web sites for them. The site also offers online marketing services to expose the band’s domain for their content.
All come with a subscription and integration into our content management system, site hosting and much more, according to the Web site.
Having the ability to control the content on their own domain is key when trying to manage their image and marketing. Indie artists can make their own rules and do not have to follow the regulations that social networks expect them to follow.
Bands should keep their content fresh such as, tour dates, photos, appearances, etc., so their fans return to view anything that is new with the band.
Furthermore, bands can sell their cd’s, t-shirts, digital music and more on their Web sites. Yes, the artists can do this on their social networking site, but they can have an improved tracking system. For example, bands have the ability to evaluate what links fans are clicking and viewing compared to what they are buying when they utilize analytics.
How can bands track their analysis for free? Google offers the ability to track analytics for free and provides more information then what the artists expect to find.
Web site packages range from $19.95 for just hosting your site to $995.00 plus hosting fees.