I received an interesting message on my music page on Myspace today from “Kristine” explaining that she is “interested in getting you on some upcoming shows.”
“Kristine” said in her message, “i saw your prfile and seems cool.. i book afton shows in milwaukee and im thinkin youd fit well on shows i’ve got comin up- like maybe this one at miramar theater on aug 29th?”
I found this to be really interesting since I only have an instrumental track and an acoustic guitar track on my music page. Both are not show ready and do not prove that I can take on a performance at the Miramar Theater, which is a predominant venue.
The unprofessionally written message also threw up a red flag. You would think that a serious person in the music industry would send out a grammatically correct message when conducting business, right? I mean, there is the copy and paste functions if a person does not want to re-type a formal message.
The Afton Web site does say, “Afton offers artists hope for finding greater satisfaction and fulfillment in their creative work. We provide this through live performance opportunities and online informational resources. In an industry full of people anxious to tell you that you can’t, we’re lucky to be able to tell you that you can.”
Now I am not questioning if the company is not achieving their goal to help artists. I am just curious about how they conduct their business with such a lazy and error filled approach to indie bands. Their approach also makes me wonder about the business process when a band does accept an offer from them.
I actually Googled “Afton Live Scam”, because that is what I do when any type of company approaches me in an unorthodox manner. I found many forums with mixed emotions about the site. Most were calling the company a scam, but there were bands saying the “pay to play” method, supposedly used by Afton, was a great way to get their name exposed to new fans.
Having friends who book shows themselves on a consistent basis, I would recommend all indie and unsigned bands do the same, or sign with a well-known service. Be sure that all research is done before signing any contract if your band does go with a service or agency.
As I mentioned, I always Google a suspicious company first and then go down the line from there to ensure I am making the right business move.
Has your band accepted an offer from Afton? If so, please leave a comment explaining your good or bad experience with the company.