I recently read an article on the issues independent’s artist are having with the major labels carrying equity stake in Spotify. Ever since the story broke, the discussion has shifted towards artist compensation problems. It seems all artist are not equal and few would argue that the earnings they do receive are hefty.
It went on to explain that the problem isn’t unique to Spotify and the majors are still are a huge and critical supplier of content and blah, blah, blah…
Let me say this loud and clear. ALL ARTISTS ARE NOT CREATED EQUAL AND THE MAJORS PLAYERS (LABELS) STILL HAVE THE UPPER HAND. Like it or not, majors labels still carry serious firepower when it comes to content. Their artist’s presence is still heavily favored on most of the popular networks. And as always, somewhere buried underneath them are the independents.
So what does mean for the to the independent artist, label, or anyone attempting to make money in this new environment of abundance and freemium models? Well, we can continue to discuss it, hate on the major labels while still playing by somebody else rules, or we can personally start changing the game.
Before you hop on the impossible bandwagon. Need I mention, the little search engine that sprung out of a garage a little more than 10 years ago. Game Changer!
First of all independent artists need to realize that they provide a valuable service for all these so-called networks out there. Its called user generated content and its this user generated content that drives web traffic; the currency on the web.
So the next time you visit your official myspace page, just remember someone else is also benefiting from the thousands of unique page views and song plays you provide. Remember that you our empowering someone else to make the rules for you.
Second, remember that “You” can choose to find a site that supports what your all about or choose to support a site where major artist are the headlines. It’s entirely up to the individual artist. If want to change things, then support one of the many indie sites that cater to independent artists.
But one thing is clear – the issue over majors having a stake in the independent scene will remain and independent music will always be undervalued until we as independent artists decide to change the game.