With the major labels focusing on quick returns rather than artist development and the advent of downloading music online, the traditional record company/artist relationship has become blurred to the point of being obsolete.
Nowadays, being independent has real advantages.
How many times have you heard or read somewhere that the internet has changed the face of the music industry forever? I would love a dollar for everytime I heard it.
However, it’s true and there are a number of reasons for this. Two that spring into mind are that:
1. A traditional record company/artist relationship is optional and not a necessity. You can do your all music sales and band promotion online cutting out all of the ‘middle people’.
2. Websites can turn an artist with a local audience into an artist with an international audience. As the internet is not ‘owned’ by any one entity the playing field is a lot more even.
To me, being an independent artist means that you are the one driving the bus and being in control over your own affairs.
A lot of talented artists and performing songwriters around the world are at this very moment waiting for that knock at the door, the opportunity to ‘get discovered’. What is likely to happen is that they will spend their creative lives being very disappointed.
If you are reading this and feel that this is you, consider this…
Where do you think you would be if you managed your career yourself rather than wait for someone (or some company) to do it for you?
There are many sites out in cyberspace that are there to help you take control over your career by spreading practical information about band promotion and the indie music industry as a whole, take advantage of these websites and go to as many as you can
Embrace independence today and gain control over your own musical affairs.
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Corey Stewart is a published Singer/Songwriter from Australia who has his own online music marketing business Orangutang Music. |
