Third Eye Blind had their time in the mainstream spotlight, but wanted to continue to make music. Embracing all the internet, music industry and technological resources that have been able to brand their name once again.

What do you do when you feel like your business has lost its identity?

Members of the band “Third Eye Blind” know that situation all too well. After years in the mainstream, they took back control of their brand by going independent.

Check out the video feature on MSNBC here.