Austin Music Foundation presents PARTY:SMART featuring Martin Atkins with special guests Ariel Hyatt of Ariel Publicity and Charlie Cheney of Indie Band Manager.
These three indie music luminaries will share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today’s DIY music business climate.
Local musicians and industry pros as well as SXSW attendees from far and wide will meet for a pre-conference party and educational event with our special guests designed to facilitate relationships and “get the party started” on the eve of SXSW.
Martin, Ariel, and Charlie will each give a formal 20 minute presentation filled with career advice and will also be available throughout the party to meet attendees and answer questions.
The event will also feature live music. Local industrial tribal drummer CHANT will participate in a dual-drum exhibition with Martin and perform solo. Chinese band AV Okubo will also perform.
This event is FREE and open to the public.
Austin Music Foundation (AMF) is a nonprofit organization that provides educational programs and career development resources to musicians. The mission is to strengthen and connect the local music community through innovative programs that empower musicians and fuel Austin’s creative economy. Visit www.austinmusicfoundation.org for more info.
WHEN: Tuesday, March 16, 2010 5 – 8 pm
WHERE: Momo’s 618 West 6th Street, Austin TX
“I saw Ariel at last year’s SXSW, and she was amazing. Dare I say life-changing? Her approach to social networking truly got me re-thinking, and now her advice fuels every single Facebook/Twitter post I make. More than social networks, her whole approach to business in today’s age is crucial for the modern artist/entrepreneur to ‘get’.” – Ryan Mintz, artist
TOUR:SMART and Break the Band author Martin Atkins was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor and most recently started his own entrepreneurial school, Revolution Number Three. He has been organizing, booking, and managing multi-band package tours for over a decade. Martin wrote TOUR:SMART in 2007 and has spoken around the world speaking at seminars and conferences such as Midi Institute in China, NAMM, SXSW, CMJ, NYU, USC, Drumtech in London, Larm in Oslo and many others.
“Martin Atkins emanates aggressive wit and wears his punk-rock DIY street cred on both sleeves. He is deeply funny – but don’t let the entertaining presentation fool you. He has serious insight into the psyche of the performer. . . Listen to this guy.” – Dr. Mike Jolkovski, psychologist & musician consultant
Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York-based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 14 years her firm has represented over 1,500 musicians of all genres. Helping creative minds navigate the confusing world of Social Media and Online Marketing is her passion and several times a year, she leads sold-out online and in-person workshops for musicians and music industry professionals and her book: Music Success in Nine Weeks has helped hundreds of musicians do just that.
Charlie Cheney is the developer of Indie Band Manager software used by over 3000 musicians in 21 countries. He regularly gives seminars at music conferences and universities on songwriting, touring, business, and technology.
Coming from Wuhan, China to participate in SXSW, AV Akubo gears up for the April release of “The Greed of Man,” produced by Martin Atkins.
CHANT is the tribal-drum-infused explosive industrial show that has spent the last few years touring the southern US, opening for national acts Combichrist, KMFDM, and My Life With the Thrill Kill Kult. Look for a new release in 2010.