The Buzz | Independent Music News •  Events •  Interviews • Resources Categories Showcase Radio Shows and DJs launched their new “Category” pages, which feature some of the finest stations, shows and DJs (Cloudcasters) on Mixcloud across 10 music and 6 talk Categories. The new update also includes an interesting integration with Twitter and Facebook.

The Category pages are a selection of editorial picks, designed to help listeners browse through the wealth of content on Mixcloud and discover high quality shows more easily. The Categories range from indie to house to comedy. In addition to the editorial picks, the Category pages include a section for “community picks”, empowering the community on Mixcloud to choose the Cloudcasters they would like featured – an interesting model for crowdsourced editorial. New user picks will be revealed every week on Mixcloud Monday!

The Category pages are effectively on-demand genre stations, handpicked from the wealth of talent on the site. They have taken this idea a step further to create Mixcloud radio stations for Twitter and Facebook. The 16 Categories have associated Twitter feeds and Facebook pages which automatically update followers and fans with new content in the Category. As they spend more time hanging out on Twitter and Facebook, this is a great way to let the content come to you.

Mixcloud’s vision is to build the home for on-demand radio online. Online radio is currently very fragmented, making it difficult for both discovery and promotion. Mixcloud connects relevant content to listeners more effectively by re-thinking radio – making it more social, personal and democratic.

Mixcloud was founded by Mat, Nico and Nikhil – 3 Cambridge graduates who set out to solve their frustrations as radio fans and DJs. The site was launched in September 2009 and has seen fantastic growth, attracting content from some of the leading brands, stations and DJs in the world.



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