Twitter is a great tool for musicians to market their music, but many musicians are unsure how it can be helpful to them. The typical musician spends much of their time being musically creative, but many musicians who should be using Twitter to market their music aren’t sure where to start or how to use it to its full potential.
Luckily, Twitter is simple and easy. The only work that really needs putting in is a little thought and some time on a regular basis, and I’d like to share a few ways that this popular social network can supercharge your music career:
Find New Fans of Your Music
Many people are on Twitter these days – and many of them are music fans that live in your town, and the cities you visit. With Twitter’s search function, you can find local music lovers who enjoy the style of music that you play. Twitter also allows for two-way communication via replies and direct messages, so you have the opportunity to make true connections.
Build Relationships with Your Fans
By using Twitter, you have the potential to give your fans a personal and positive connection to your band or music. If they are interested in what you have to offer they are likely to keep following you and interact with any content you post – even follow links to wherever you want to send them. Regular and personal interaction with your fans will help to keep them interested in what you have to say, as well as giving yourself a powerful online identity and – more importantly – presence.
Promote Your Shows, Music, and Merchandise
Let your Twitter followers know when you have a CD available, or show coming up. News travels fast on Twitter, and your fans can also share the news with their followers. You can tweet links to your free MP3 downloads, as well as your songs on iTunes.
Learn the Latest Indie Music News and Trends
Indie music websites and blogs such as Hypebot, Artist’s House, and Music Industry Network have Twitter accounts, and they share indie music success stories, as well as the latest trends in indie music marketing.
Meet Other Bands and Musicians
If you’re planning a tour and looking to swap gigs with a band in another town, Twitter can help you spread the word in less time than it takes to send an email.
Contact Music Industry Professionals
Because of the low-pressure nature of Twitter, you can build and maintain relationships with music industry professionals on Twitter. Whether you’re looking for a booking agent, publicist, or music supervisor, you can probably find many of them on Twitter.
For musicians to succeed with Twitter, it only takes a bit of creativity and personality to build your fanbase. One of the coolest aspects of Twitter is that it bridges the gap between people who would have never found each other on their own.
About the Author:
|Carla Lynne Hall is a singer, guitarist, and music marketing consultant based in New York City. Her mission is to make music, and share her knowledge with other musicians. As a singer/songwriter, her musical style has been described as “Norah Jones meets Sade for tea on their way to visit The Beatles”. For almost twenty years, she has toured the globe as a singer/songwriter, and professional vocalist.
Carla has has spent a number of years behind the scenes in the music industry, in music publishing, management, publicity, and radio promotion. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians.
Twitter Musicians seeking to supercharge their fanbase can learn more at http://Musician-Tweets.com