As part of Nike’s Tied Together Worldwide relay run in support of the (RED) charity, Mixcloud was asked to curate a soundtrack to the London leg of the run on Monday 7th & Tuesday 8th June 2010.
Some of the teams representing across the globe include Tumblr, The Fader Magazine, MTV, Hot 97 Radio, Vice, Supreme, and Colette. Mixcloud teamed up with designer Kate Moross to create fresh artwork, and sourced some exclusive high quality Cloudcasts from the teams participating in the London relay.
Mixcloud’s vision is to build the home for on-demand radio online. Online radio is currently very fragmented, making it difficult for both discovery and promotion. Mixcloud connects relevant content to listeners more effectively by re-thinking radio – making it more social, personal and democratic.
Mixcloud was founded by Mat, Nico and Nikhil – 3 Cambridge graduates who set out to solve their frustrations as radio fans and DJs. The site was launched in September 2009 and has seen fantastic growth, attracting content from some of the leading brands, stations and DJs in the world.
Check out Mixcloud, Nike and (RED)’s 24 hours to run London soundtrack.