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New Media Pioneer: Lorraine McCarthy of Live Music Media

LiveMusicMediaLive Music Media loves indie music and want to help independent musicians gain exposure on radio and TV. Most commercial Radio Stations and Music TV Networks get their funding through advertisers. They get advertisers depending on the stations’ ratings. They get high ratings through playing top 40 songs and music videos, and thus no independent music gets played. They don’t like that!  Live Music Media just want to hear the music and help feed the scene.

Q) Tell us a little bit about your site. What inspired you to start it?

A) About 5 years ago, I started to develop a small TV Show, locally on Long Island. Featuring only new artists. It launched on Channel 115 in the Cablevision network Jan. 2008. Since inception we have reached over 500,000 viewers. Our show features, artist videos, interviews and promotions. This is commercial free. The only advertising you will see is our artists albums for sale or advertisements to keep it green or earth day.  We are a regional not national show that airs every Sat. Night at 10 PM EST. The TV Show is called HomeGrown Music TV.  We also thanks to Love at New Music Radio, have a radio show that features only the artists on the TV Show. Called HomeGrown Radio. The live radio show features me (DJ Rain) and it airs Tuesday at 11 AM and Friday at 9 PM. We often have live performances and live listening parties.  The radio show is brought to you by New Music Radio. Also our TV Show is aired weekly from our website on Friday Nights at 8:30 PM brought to you by Wildnite Radio.

Q) Why do you believe new media resources (i.e. blogs, podcasts, internet radio stations) have become so popular? How have they been beneficial to artists? How have they been detrimental?

A) Beneficial… yes the world wide web has given artist the opportunity for exposure.

Detrimental… yes, everyone who thinks they can sing or strum a guitar is now an “Artist”. I am old school, sorry to say. I liked the days when musicians had mystery. The album cover was the closest thing you could get to the artist and music was based on talent… not studio tricks.

Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0” will look like?

A) From the artist stand point I believe it has helped to open fan bases. Making it more personal. And opportunity to be a part of your favorite bands world. Media, 3.0… I don’t know perhaps by that time we’ll be seeing them in the shower?  Too much communication can hurt things as well.  The last thing you want to do is over saturate too much, because as you can see, people have no attention spans anymore because it is so readily available.  Not sure what it will bring, but not sure it will benefit the music business.

Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?

A) Vocals and the ability to harmonize. (True testimate to a good singer) unique, something different, (in sound) I don’t care what you look like, I care what you sound like.

Q) What do you ultimately hope to accomplish with your site?

A) A chance to help independent artist, get exposed.

Go to for more information about the company.



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