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New Media Pioneer: Radio Ear Network

REN2A_WRThe Radio Ear Network is a information delivery global community media providing a gathering place for listeners in 133 Countries.

Q) Tell us a little bit about your site. What inspired you to start it?

A) We created the Radio Ear Network idea because of our personal need to hear more than the top 40 tracks knowing that there were unlimited artists who needed to be heard as well.

Q) Why do you believe new media resources (i.e. blogs, podcasts, internet radio stations) have become so popular?

A) It allows artist to reach many different areas of listening not only age groups but global as well.

Q) How have they been beneficial to artists?

A) Being heard by someone in London while the artists are in Montana opens many doors.

Q) How have they been detrimental?

A) I don’t think there is a down side to this for artists but differently are for the major media players as they don’t have as much control and need to adjust to the changing world.  Recommend to any creative person both of Chris Anderson’s books… “Free” and “The Long Tail”

Q) Media 2.0 has changed the way artists communicate with fans. Where do you envision online communication going next? Any thoughts on what Media “3.0” will look like?

A) The sky is the limit or should I say Cyber space. The future will allow artists to perform a concert in LA and have attendees in NY via the web or mobile allowing them to create another source of $upport. The more I know about artists the better I am to purchase the creativity they have. Plus social sites allow a feel of knowing who your fan base is.

Q) What does an artist have to do to get your attention? Are their specific characteristics that you look for?

A) We look for a unique sound or combination that fits our listeners need for exploratory music enjoyment meaning they find something new every time they listen. It could be an old tune or a creative new one. Almost all of the music we receive is listen to by at least one of the team if not more and from there we decide playlist placement. We also try and add a track or 2 between talk shows to tease the listener to want more. A talk show audience is an untapped market for music.

Q) What do you ultimately hope to accomplish with your site?

A) Our mission statement says it all:
Radio Ear Network was created for the purpose of providing information of positive value and direction. That can be found in the music we listen to, the beauty of an artist, the words of writer, the understanding of world religions or the spoken expressions of a person.

Visit RadioEarNetwork.com for more information about the site.

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