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How Changes to Google Affect Independent Artists

What Google does to the online world is the last thing on your mind. The fact of the matter is that their moves affect everyone trying to market themselves including independent artists.

Who cares? So what?!

You should care about the online trends that are evolving the “Interwebs.” From the SOPA & PIPA bills to the changes Google has implemented, you need to recognize the importance of the news and changes that occur.

Independent Artists: It’s Still About Networking and Promoting

If you’re trying to find a new band member, promote your latest release or your upcoming gig, expanding your network and promoting is the key to success. You can’t be content with your current fan base or the current venues you play in if you want to be heard.

What can you do to keep your music career moving forward?

Have an aggressive plan on social networks: Build a bond with your fans who are the core of your success on Facebook or Twitter. Let them know day-to-day events or ask them where they would like to see you play. The time you spend online can go along way with music fans.

Independent Artists Matt and Kim Release US Dates for Sidewalks Tour

Matt and Kim have set up a US tour that will kick off May 28 at the Sasquatch Music Festival and includes a performance at Bonnaroo June 10.

The official tour is dubbed, “Sidewalks,” which is the name of their recent release.

Each show will be a full night of dance debauchery and next day regrets. The independent artists will not be alone; The Thermals and DJ Autobot from Flosstradamus will be carrying the nonstop dance party through the evening and between bands.

Independent Artists Ignore Free Advertising Offered by Search Engines

search listingsIndependent artists that decide to take the next step and host their own websites are thinking about online promotion, branding, marketing and getting the word out on their own terms. Whether it’s for music, shows, announcements, etc., many do so without taking full advantage of what many search engines have to offer. And that would be how they scan and display information contained on the back-end of your website.

Page’s meta title and meta descriptions tags.

I call it some of the best advertising and promotion there is on the web… And it’s free!

Hear me out… When I am searching for a new artist on the web, in most cases I usually start my search with general keywords terms, such as female dj, singer/songwriter, hip hop producer, mastering engineer, lead vocalist and so on.  Most people who search on the web use general keyword terms or phrases to find what they are looking for. So the same thing holds true when fans are searching for a particular type of artist in the general sense.

Grooveshark.com Offers Music Streaming Platform that Promotes Independent Artists

Have you been looking for a site that offers Pandora-like features with advanced promotional tools that benefits independent artists? Gooveshark.com is the site you are searching for.

GrooveShark provides a user-friendly platform for both music fans and artists. Fans can easily search for bands, view popular music on the site and search for artists under their favorite music category. The site offers an array of genres such as classical, rock, rap and electronica. Music fans are able to:

The Downfall of Myspace Will Give Independent Artists One Less Marketing Outlet

The recent news about Myspace is affecting the user experience. We view social media profiles to discover news and updates about independent artists. We have run into artist’s Myspace profiles that have either been deleted, have broken links or have “error” messages.

Recently, we have had negative experiences when we try to even get into Myspace.  Freezing occurs when we try to navigate through Myspace using Firefox. We are now having the same issue with Google’s Chrome.

With the layoff of 500 employees, News Corp. is trying to find a new buyer for the site. Myspace Music is obviously suffering because of their recent decisions.