It is obvious that over the past twenty years the landscape of the music industry has fundamentally changed with:
- The invention of the internet (decades earlier) spawning the world wide “web” and the social mobile web we use today.
- The rapid rise of the mp3 as the web standard for music sharing.
- The transition of full-length albums to music singles.
- The plummeting cost associated with creating professional sound recordings.
- New software and hardware that removes many of the technical barriers associated with creating great songs and music videos.
- A new generation (or two) under the age of about 30 who accepts that free music has become the model for consumption.
- Social networks giving artist access to an array of promotional/ publicity services, and music professionals in the industry.
- Social media bringing back the word of mouth ole school peer to peer networks on steroids.
Welcome to the future of music where we are now experiencing the birth of a DIY music generation of artists who will only be bound by the limits of the imagination, and are free to create and market music in entirely new ways.