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Indie Artists: Connecting with New Fans is Key

“I’ll quit my job, we’ll head out west” are lyrics Howard Jennings wrote in his song “Around the World.” These lyrics are actually taken quite literally by Howard, who took the chance of a lifetime and entered the music industry.

I normally don’t feel short at concerts, but standing next to a red-headed giant of a man, Howard sure made me feel four feet tall. I was at IOTA in Arlington, VA – outside of Washington D.C., to see the Damnwells on tour to promote their new album. I was checking out shirts at the merch table in the back, when I noticed Howard who seemed nervous, but anxious and was setting up merchandise for himself and the other artists he was touring with.

New Media Pioneer: Heather Smith of Rubyfruit Radio

Rubyfruit Radio is a podcast that features only female artists and female fronted bands. There are also periodic features on the Facebook Fan Page and on the website. Sometimes, Rubyfruit Radio includes “token boy” features which usually consist of a video posted on rubyfruitradio.com.

1. You have aired over 100 shows so far, what keeps you going, why do you want topromote artists?

I like hearing new music and I like sharing music I find with people around the world. I sometimes look at the show as being my mixtape for the masses. I used to make mixtapes for friends of music I would stumble upon and this is not different. The internet just takes it to a much larger scale.

2. How long have you been broadcasting?

New Media Pioneer: Michael Moss of Post It Cast

1. What was the inspiration behind starting the Post It Cast?

As someone who is constantly following and learning about things old and new, I was commonly asked why I didn’t make more of these things that I came across available to share with others. With that motivation and extraverted personality was the direct motivation to start up The Post It Cast and expand it in terms with a podcast,video,blog,Twitter, And Facebook Groups/Social Network to expand the show beyond just the Podcast.

2. Do you have one show that you’ve done that you think is better than all the others?

New Media Pioneer: Dan Lynche from Rathole Radio

Rathole Radio is an internet radio show and podcast about music, free culture, news, interviews, and politics. Brought to you by Dan Lynch with humor, the best in new music, and exclusive live performances. All from sunny Liverpool in the UK.

How many listeners do you have on average?

It varies a lot between the live show and the download. We get about 40-50 live listeners usually but each episode then gets 1000+ downloads. I suppose because of time differences most people can’t join the live show and the download is more convenient.

If you could interview any living artist, who would it be?

Top Seven Reasons Why Artists Strongly Resist Social Media

Ariel Hyatt founded Ariel Publicity & Cyber PR and her firm has worked with over 1,000 musicians and bands of all genres. Her company is now 100% digital and helps artists increase their online exposure. Sign Up here:http://www.arielpublicity.com. Follow Hyatt on Twitter @cyberpr.

It happened a few weeks ago in Australia.  I was standing at the opening cocktail reception for APRA’s Song Summit Music Conference overlooking Darling Harbor in Sydney, and I was chatting with a perfect stranger (who it turns out is a very famous Australian musician with quite a few top 10 hits in Oz).  Noting my foreign accent he asks “What brings you here?” “I teach artists about online marketing and social media.”  I answer sheepishly, because this news is not always met with elated enthusiasm.

Why Mid-Level Bands Cannot Make Money

moneyShane Blay is a guitarist/vocalist for the indie band, Oh, Sleeper. The Texas based group has been compared to Slipknot and Underoath. You can learn more about the band here. Follow the band on Twitter @weareohsleeper.

For the past five years my brothers in Oh, Sleeper and myself have sacrificed our lives, our time, relationships, birthdays, holidays, health (haha) to travel around and play shows for our fans. Not to say that isn’t been a fun ride!

I would just like to bring a few things to our fans attention.

I would like to show you guys an average day in finances for a “mid-level” band like us. I’m going to breakdown the average monetary ins and outs of a day on tour.

On tour, bands have two ways to make money – guarantees and merchandise.

Twitter For Musicians

twitter_mp3Twitter is a great tool for musicians to market their music, but many musicians are unsure how it can be helpful to them. The typical musician spends much of their time being musically creative, but many musicians who should be using Twitter to market their music aren’t sure where to start or how to use it to its full potential.

Luckily, Twitter is simple and easy. The only work that really needs putting in is a little thought and some time on a regular basis, and I’d like to share a few ways that this popular social network can supercharge your music career:

Find New Fans of Your Music

Many people are on Twitter these days – and many of them are music fans that live in your town, and the cities you visit. With Twitter’s search function, you can find local music lovers who enjoy the style of music that you play. Twitter also allows for two-way communication via replies and direct messages, so you have the opportunity to make true connections.