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Content by Loren Weisman

Why your Facebook Friends Hate You!

facebook unfriends dislike You know that Facebook page you always check in on? The one that has interesting updates, good videos, great blogs and cool pictures? You know that one that even if you don’t see an update on your main page, you will still type in that page just to check in?

Now how about this for another set of questions…you know that page you can’t stand? The one that puts up the worst stuff, over posts, has those multiple repeat posts of the same updated two to four times, spams you with show schedules, invites to groups over and over again, excess hype and other annoying updates?

And for whatever reason, you have you have not unfriended them. Whether it is being nice or feeling guilty or maybe you have unfriended them and they added you again and you accepted them. Maybe you keep them as a friend but you block them and honestly have no idea what they are up to.

Now the real question.

Which one are you?

You know those people and hopefully you aren’t one of them…The ones that brag about having this many followers, this many friends and this many connections and yet they wonder why they aren’t getting people to their shows or selling their music and merchandise?

Plan for the divorce before the wedding with your band, producer, studio or recording project

prenup agreementI have a series of questions for you and the members of your band, your producer, the studio where you might be recording in and anyone else from managers to agents, labels and so on that is directly involved with you, your music or your revenues, both existing and the potential ones.

Lets play the happy go lucky best case scenario game first….

What would happen if the album you are recording made a million dollars?

How do the profits break out for everyone involved?

What debts have to be paid before anyone gets paid?

When it comes to band debts, who is owed what?

Did you get free work from… a studio, a producer, a mastering engineer, a session musician or anyone else and do they get a cut?

What happens if the song goes in to a commercial, a movie, a TV show or what if the song is sold to some one else or a label that records it with another artist?

Then some of the rougher questions…..

What if a band member quits? What does he or she get down the line or not get? Does this now ex-member get a buy out or their portion of band debts paid back or not?

What would you say? Your bio and one liner being most effective for the music business.

So in coming up with the bio, the tag line, the one liner or any aspect of a description of your band, your sound or your live show, what do you say and even better yet, do you say that regardless of who you are in front of?

I'll be back one linerA great deal of the consulting I do for artists on the promotional content level often starts with the bio. The bio is a pain, creating a strong professional and solid one is even more of a challenge.

There are a few basic rules about using the right keywords, the right comparisons and the right bullet points to attract people and the press to you, but the ground work and foundation comes from the continuity and finding that right phrase, tag line, bio or whatever to stand by across the board. You want to be confident, assertive and strong but an excess of arrogance and and ego can hurt you in the end.

Are you soliciting yourself to booking agents, clubs, talent buyers?

Are you soliciting yourself to booking agents, clubs, talent buyers or whoever is hiring you or your band in the best way?

email inboxConnecting, contacting and networking is a large piece in getting your name out there, gaining representation or booking gigs in the music business. In the last 10 years alone we have shifted from those big promo packets that used to have to go out to emails and today even download cards the size of credit cards thats can hold all the information needed to book or hire a band all in the palm of your hand.

Although certain aspects of reaching out have become worlds easier with emailing and the internet in the last decade, it has also become that much easier for so many others as well. It comes down to not just standing out but delivering and getting your point across in the best way as fast as you can and make the best impression possible.

Here the the couple key make sure you do and make sure you don’t points:

1. Make sure you include an opening that is individualized. Make the note to that club, to the contact person and give it a sense that it personalized.

Another Album: Is that the answer? Most of the time….No.

album releaseIf you were packing your car for a cross country trip that you felt you had to make.. whether it was a dream, a desire or a need, here is a question….If you bought a car, bought the supplies for the trip and then started out of ..lets say Boston and then you got as far as New York… Would you take the money you had saved for gas, hotels, food and the remainder of the trip and spend it on another car or if you were running out of money, instead of saving up for those gas, hotel, food and toll costs, would you put it toward a new car?

Not really the most intelligent decision if you answered yes.

It is basically the same exact thing when some one records an album that they want to go the distance with or make a career off of and then decide to jump right back in the studio instead of properly promoting, marketing and advertising it.

Now before you jump on my case, this does not apply to the musicians that just want to record for fun, that do it as a a part time thing or just want to do more recording than traveling, performing or doing it full time.

The scam of certain licensing sites

Licensing your music is a great way to create a series of different streams of revenues and profits for your songs in ways well beyond just the sales of a song by download or CD. In addition, it can open up a series of connections for your music and your writing.

music licensingSome have gone on to careers where they do all their work scoring, composing or licensing older works to movie soundtracks, television shows, commercials, video games and even corporate training videos.

The information on licensing and music insertion opportunities has come a long way and just as it has created revenue for the artists, it has also created revenues for various agencies, companies and middlemen to be involved. Of course, many of these are legitimate but a great deal more are not. These scams play off the hopes and lack of understanding that many artists have about this side of the music industry.

And Why Should I Give You Money For Your Album?

It is funny, great and sad all at once at how fan funding has progressed in the past number of years. I started with the process with some of my clients as far back as 2002 and now with numerous websites and different ways to both donate directly and sites where you have to achieve the full amount before receiving it, fan funding has taken center stage in many ways.

support musicStill it presents serious problems since the popularization of the social networks and the millions (not an exaggerated number) of bands that are taking this approach.

Artists are throwing numbers at dart board and telling fans that’s all they need to make the album that will bring them to the masses. The bulk of the time, the number is way under what is required and many of these projects are not being finished, fail to even see the light of day or they are falling apart right out of the gate.

Now for certain artists that are just trying to make a recording for a smaller fan base and doing it on a shoe string budget with more of the intentions of creating a product more on the fun, hobby or local level, this is a fine approach. Yet, it can cause issues when artists are pushing for a larger level of success.

It’s never the right time, so why wait?

How many times have you put off a challenge, a job, a plan or an assignment and claimed you would get to it when the time was right? We all have, but a sad fact still remains: it’s never the right time and it never will be. Do it anyway, even during the tough times, you will find the endurance, the drive and the will to work under any circumstances that are occurring around you.

yoda_luke

Help!!!

Right now, excuses for not working on what needs to be done is at an all time high, and it’s epidemic in the creative and entertainment fields. With fears of the shaky economy, layoffs, escalating prices and so on, putting things off has become a larger, more prevalent course of action than ever before.

The Problem

A strange equation seems to come into play when people are scared, overwhelmed, intimidated or just plain tired. They justify the reasons why they are not doing the things they know they should be in exchange for shortcutting or procrastinating. These people even convince themselves that procrastination is the right it is the way it has to be and they are doing the best they can or at least they are trying.