As an independent artist, you thrive at doing it all yourself; you write your own music, created your own blog or website and love working on all aspects of your ‘business’. However, it can sometimes be more than beneficial to work with experts in their field. When it comes to Public Relations, working with a professional can certainly serve you well. Why? Because while you may think that public relations is merely serving a marketing purpose, something you try to do on your own, it is so much more than that. Read below to find out more about what PR really is and how you can use it to your advantage by hiring an expert.
An Overview of Public Relations
By definition, PR is used to enhance the reputation of a company or individual and better make the connection between the company or individual and the public. For example in the music industry, PR experts are often asked to organize events, such as a CD release party, showcases or any other event that could lead to more visibility for an artist or band. So, in short, PR does look like a marketing machine at first. But have you ever heard of a PR professional’s Rolodex? The Rolodex is a prized possession (or at least it used to be before everything switched to digital!) for any PR professional and includes the contact info for all their connections in various industries. This means that while PR seems to be only a boost in marketing, your PR firm or expert can get in touch with reputable individuals or companies that you otherwise wouldn’t be able to approach on your own.