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So You Are Multi Talented Music Artist – Choose Your Passion Wisely

choose your career pathThis post is directed at the growing number of multi-skilled music artists among us who choose to direct much of their energy and skills to additional music talents. Although being multi-talented maybe necessary at the beginning of ones musical career, it will one day come down to choosing one. Choose your passion wisely.

What questions do we ask ourselves when deciding which career path to pursue? Music offers many possibilities, and part of the challenge in finding our way is recognizing opportunities as they present themselves. Then we must decide what is right for us.

Gone are the days of minimal opportunities for the musically talented. Now each music career path chosen can be as unique as the artists themselves. The problem is not the lack of opportunities, but the ease in which new artists can market, produce and distribute their own music and talents on a global scale.

Which means every Johnnie’s uncle/cousin on daddy’s side of the family can sing into a mic, record vocals with some backing tracks and have it uploaded to the internet by days end. If Johnnie’s cousin happens to be a better marketer than you, then it is more likely he will garner more exposure than you.

Top 5 tips indie music artists should follow when building their brand online

Building a brand is the single most important skill a music artist, indie label or band should learn if they intend to promote their works to a larger audience. Thanks to the internet, and the growing popularity of social media, artist branding is much less complicated than it was… say maybe 10 years ago.

your brandRegardless of the type of artist you may be, we all need to understand the importance of branding to stand out from the crowd. To do that, we must take lessons from the corporate brands and recognize how we connect and promote online is a direct reflection of how others see our own brands.

If independent artists are a truly in the game as free agents and ballers, then it’s time we started playing like it.

So here is my top 5 list of things to get you pointed in the right direction.

Longevity

Be ready to be in for the long haul. It takes years to build a solid reputation as a recognized and successful brand. The branding process itself isn’t complicated, but it will require patience and perseverance to effectively accomplish your goals. You have to be unyielding and persistence in your efforts every day. If you are not up to the task, know that many of your competitors will be, and more than willing to pass you by.

Indie Artists: Connecting with New Fans is Key

“I’ll quit my job, we’ll head out west” are lyrics Howard Jennings wrote in his song “Around the World.” These lyrics are actually taken quite literally by Howard, who took the chance of a lifetime and entered the music industry.

I normally don’t feel short at concerts, but standing next to a red-headed giant of a man, Howard sure made me feel four feet tall. I was at IOTA in Arlington, VA – outside of Washington D.C., to see the Damnwells on tour to promote their new album. I was checking out shirts at the merch table in the back, when I noticed Howard who seemed nervous, but anxious and was setting up merchandise for himself and the other artists he was touring with.

5 updates independent music artists should consider on their websites

I spend a great deal of my time on the unexplored highways of the web searching for and visiting artist’s music websites. Sometimes during the week, I might visit hundreds in a single day. It is just part of what I do here at Gighive.

internet highway

internet highway

So you can say, I maybe more of an authority on exploring the web for new and interesting artists than most who only travel the major interstates from one major city to the next. I for one think life is more interesting on the lanes less traveled than hitting the 6 to 8 lane congested highways.

So I decided to write a report on my findings and give the locals some tips on how to improve there site experience so visitors will return more often. Note* there are always exceptions to the rules!

Tip 1 – Ancient website design and web 1.0 type styling.

Old towns may have a certain charm with their rich heritage and unique architecture, but in my opinion do not translate in the online world.

There is no charm in blinking stars, colorful jpegs, animated gifs and flashing links; coupled with a confusing link structure all on the same page.

Another Album: Is that the answer? Most of the time….No.

album releaseIf you were packing your car for a cross country trip that you felt you had to make.. whether it was a dream, a desire or a need, here is a question….If you bought a car, bought the supplies for the trip and then started out of ..lets say Boston and then you got as far as New York… Would you take the money you had saved for gas, hotels, food and the remainder of the trip and spend it on another car or if you were running out of money, instead of saving up for those gas, hotel, food and toll costs, would you put it toward a new car?

Not really the most intelligent decision if you answered yes.

It is basically the same exact thing when some one records an album that they want to go the distance with or make a career off of and then decide to jump right back in the studio instead of properly promoting, marketing and advertising it.

Now before you jump on my case, this does not apply to the musicians that just want to record for fun, that do it as a a part time thing or just want to do more recording than traveling, performing or doing it full time.

The scam of certain licensing sites

Licensing your music is a great way to create a series of different streams of revenues and profits for your songs in ways well beyond just the sales of a song by download or CD. In addition, it can open up a series of connections for your music and your writing.

music licensingSome have gone on to careers where they do all their work scoring, composing or licensing older works to movie soundtracks, television shows, commercials, video games and even corporate training videos.

The information on licensing and music insertion opportunities has come a long way and just as it has created revenue for the artists, it has also created revenues for various agencies, companies and middlemen to be involved. Of course, many of these are legitimate but a great deal more are not. These scams play off the hopes and lack of understanding that many artists have about this side of the music industry.

Independent Artists Ignore Free Advertising Offered by Search Engines

search listingsIndependent artists that decide to take the next step and host their own websites are thinking about online promotion, branding, marketing and getting the word out on their own terms. Whether it’s for music, shows, announcements, etc., many do so without taking full advantage of what many search engines have to offer. And that would be how they scan and display information contained on the back-end of your website.

Page’s meta title and meta descriptions tags.

I call it some of the best advertising and promotion there is on the web… And it’s free!

Hear me out… When I am searching for a new artist on the web, in most cases I usually start my search with general keywords terms, such as female dj, singer/songwriter, hip hop producer, mastering engineer, lead vocalist and so on.  Most people who search on the web use general keyword terms or phrases to find what they are looking for. So the same thing holds true when fans are searching for a particular type of artist in the general sense.

Market Your Indie Band by Offering Your Music for Free

The process is overwhelming to complete an EP or full-length album for independent artists. Another difficult aspect is letting music fans know that the EP or album exists. Experts suggest that bands need to execute the basics – practice, tour and generate a fan base.

Creating a presence online is a different story. You can upload tracks to websites that generate links, so you can send the generated links to independent music blogs and post them on your websites and social media profiles. Be sure to display links to online stores where you are currently selling your music.

How about giving your music away for free?