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Content in category Social Marketing

Featuring Social Marketing tips and website resources

Did You Waste Money on a Customized Myspace Profile?

Unfortunately, many bands have relied on social networks to be their hub for information, instead of purchasing a website. One of the popular strategies I’ve seen is buying a URL and directing it to a customized Myspace profile.  Are you one of these cases? Well say good-bye to your layout.

Myspace has sent out an email notifying artists that their profiles will be upgraded to their new theme. All profiles will be upgraded by Nov. 29, 2010. I like how they sugar-coat it with encouraging statistics.

Over a million artists have already upgraded and seen increased engagement around song plays, video plays, photo views — all the things that are important to you. We’re now going to be upgrading ALL artists on Myspace to the new profile over the coming weeks.

Thanks for the warm notice Myspace, but what about the artists who paid to have their profiles customized? It seems like they are left out in the cold on this move.  What happens if you don’t upgrade your page?

Socialize with Your Fans on Your Social Media Profiles

One of the misconceptions about using social networks is all you need to do is post content and not interact with fans. This is the wrong angle to take in order to be successful on social media.

For example, did you just receive comments about a post revealing new concert dates on Facebook and not respond to them? Then you’re already failing…

You need to treat a site like Facebook as a party. You don’t want to be the silent person in the corner who blurts out a comment and stays quiet while others converse.

What if fans are leaving negative comments?

Myspace is a Fading Social Network for Indie Artists

News Corp. warns that Myspace is on thin ice after the lack-luster quarterly earnings were recently announced. The social network only has a few months to turn things around before the decision is made, according to Rupert Murdoch’s statement during a conference call.

”The current losses are not acceptable or sustainable,” said Chase Carey, president and chief operating officer at News Corp. “Our current management did not create these losses, but they know we have to address them.”

This obviously isn’t surprising news, and it could result in one less social platform that independent artists have to expose their projects. Currently, Myspace is the most dominant database of indie artists.

Give Your Indie Band an “Edge” on Facebook

Did you know that socializing on Facebook is actually a competition?

The social network gives active users, those who post interactive updates,  a competitive “Edge” over other members.

The content that appears as “Top News” and “Most Recent” in our news feed is there as part of calculated back-end planning by Facebook which they refer to as “Edge.”  The social network favors quality over quantity when it comes to posts. In order for fans to see your updates, you have to have that edge over other posts that are applied at that time.

How do I give my band an edge?

Manage Your Social Media Accounts in One Place with Hootsuite

hootsuite_logoHootsuite.com has made it easy to manage your social networks and keep your sanity doing it. The site offers more than just a website link shortener for users to utilize.

The Twitter focused site lets you add and update your social networks including Facebook, WordPress, LinkedIn, Myspace and Ping.fm.

This site has recently streamlined its interface to make it easier to use. You can now customize your streams, tabs and columns on the dashboard.

Mogwai’s On Ustream, And You Should Be, Too

watchersDid any of you follow the whole Old Spice Man nuttiness that went down a few weeks ago? Old Spice used the online popularity of their recent commercials to stage a social media blitz. They invited users from all the major social networks on the web to ask questions to the Old Spice Man, and he answered them via YouTube videos.

The unique thing about the Old Spice Man videos was the speed with which they were released. Someone asked a question on Twitter, and minutes later, a hilarious video response was up on YouTube. Social media experts say this campaign was so successful because there is an ever-growing demand for live and real-time video online.

What Does This Have To Do With Music?

We’ve finally hit that point where our computers and internet connections are fast enough for live streaming video to actually be successful. And people love it. The reality and the intimacy of this type of connection – not just with friends, but with brands and celebrities and political figures – is slated to be the next big thing. Which is why it’s time for musicians to get on board.

Musicians Bypassing iTunes For Independent Distribution Models

princeA few weeks ago, Prince made headlines by claiming that,

“The internet is completely over. I don’t see why I should give my new music to iTunes or anyone else.”

Not surprisingly, the famously eccentric / multi-platinum songwriter got pretty seriously mocked for his statement, particularly for going on to compare the internet to MTV as something that was once hip but is now outdated.

And it’s easy to laugh these comments off as the petulant wailing of an industry dinosaur, but what if we worked from the assumption that Prince is not a nut, and took a closer look at what he’s actually saying.

Is The Internet Over For Musicians?

Prince made these comments in relation to the release of his new album, 20Ten, which is not being released digitally. In fact, the only way the album is available is through the purchase of various European newspapers, which come with a copy of the CD (included in the price of the paper).

This strategy begs the question: is Prince doing this purely to spite the internet, or is he doing it because experience has taught him that he will gain greater attention, distribution – and potentially, profits – via these newspaper deals than he would online?

Tom Silverman Talks Trouble For The New Music Industry

milesofpilesI worked at a used bookstore in high school and college, and I learned something interesting about booksellers: most people who sell used books don’t read. My boss and his colleagues told me that over the years, sellers see so many books come and go that it becomes almost impossible to choose one to read, and eventually, you just kinda give up.

I remembered that detail this week as I was reading an interview at Wired.com with the founder of Tommy Boy Records, Tom Silverman. Silverman has a lot of things to say that are contrary to the whole, “hey-ho, technology is saving the music industry” line we hear so much these days. The bad news? The music market is so glutted with bands and artists struggling to DIY that nobody is making any money. Fewer artists are breaking through today than ever before.

According to Silverman, our love affair with technology has created a supersaturated system whereby there is too much content for any quality to rise to the top. He quotes numbers claiming that 79,000 (80%) of the albums released last year sold under 100 copies – a number so insignificant in terms of industry stats that it might as well not exist. In other words, the industry itself is becoming like a used bookseller, so overwhelmed by choice that all those many choices may as well not exist.