One rule people:
The Size Of Your E-mail List = The Size Of Your Income
So, how big is yours?
Myth: I don’t have any shows to promote. Therefore, I’m not going to do a newsletter.
Reality: 50% or more of the artists that I work with don’t have any shows to promote. Zero, zilch, none…and they still want to be artists in the world getting their music out and heard and liked and listened to (why in the heck would you hire me if you did not want your music out there?).