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How to Get Your First Professional Gig – And Establish Yourselves As a Sought After Band

soriamoria_3You’ve just come together as a band and you’re ready to gig. But when you approach clubs to play they want to know where you’ve played in their market before and what kind of draw you usually bring. (Draw means how many paying fans usually come to one of your shows.)

If you’re a new band then your answer would be “we haven’t played before so we don’t really know how many paying fans will come.” And you know what will happen with that answer. They’ll tell you to come back when you have a fan base.

You’re thinking, “Yeah, but we’re such a great band your customers will love us.” The reality is clubsdon’t have customers, bands have customers. People go to a certain club to see a certain band. They don’t go to the Club X instead of Club Y because of the club; they go there because of the band that will be playing.

Networking 101 – Sound Advice

social_networkingFirst of all, I am not saying that you should go and join a “networking group” (although Meetup.com is a great place to do that). I’m pointing out that simply leaving your house can be looked at as a networking opportunity.

There Are 3 Reasons Why We Network

To find a direct target or a customer. For example, a fan who will buy tickets, music, or merch and support you.

To gain a sphere of influence, and therefore a source for referrals (i.e. the people who like the people who know & support your band).

Interview: Tom Cherniak of Cmp.ly Talks About FTC Guidelines For Bloggers

cmplyWe know that there has been a lot of conversation over the past few weeks about the revised guidelines released by the Federal Trade Commission with regard to reviews and paid posts.  The FTC guidelines take effect December 31, 2009 and there is a lot of confusion over what needs to be disclosed, who needs to disclose it, where that disclosure should be placed and how we should disclose.  Today I am talking to Tom Cherniak, co-founder of Cmp.ly, about the impacts these new revisions and for some simple rules of thumb to follow in your post-Thanksgiving posts and podcasts.  Please note that this is not legal advice and that each disclosure situation may be unique.

AH: Can you explain what the changes to the guidelines are?