UStream is a cost efficient tool for independent bands and artists to give more than expected to their fans. From impromptu concerts, to exposing a new single or just looking to receive feedback about a track you’re working on, UStream is a great outlet for bands to just simply market themselves.
Why not give your fans the ability to watch you play an acoustic set while they eat lunch? Alex Dezen of The Damnwells actually pulled this off. I don’t know if it’s been done before, but what a great idea. Dezen let fans know about the concert via Facebook and Twitter about 30-minutes before he went live. Fans were quick to respond and log in to their UStream accounts to enjoy the free show. He responded to the live chat and took requests from those who participated.