Interest in the music production arts, recording technology (software and hardware) and artist branding is at an all time high and is slowly revitalizing ‘music making’ in the industry.
It’s hardly unexpected when you think about it. The old model was based on control. The powers that be purposely limited things on the supply side, which naturally increased demand for new music by a handful of branded artists and bands.
The result…limit the supply and human nature kicks into high gear. We instinctively want a piece of what we can’t have! Scarcity rules!
However, digital music changed this and for the past 10 years there has been a veritable online digital orgy of the masses converging on new technology to become the next big thing or simply get hands in on a small piece of the free pie. And to the dismay of powers that be, you can’t limit supply in a digital world.
Eventually the laws of economics (supply and demand) decided to crash the party, bringing order back from the grips of chaos. Now in an oversaturated market, where much of the music has very little value (or is free), many artists are now faced with a conundrum. How do we make music profitable again?