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Content tagged with bio

What would you say? Your bio and one liner being most effective for the music business.

So in coming up with the bio, the tag line, the one liner or any aspect of a description of your band, your sound or your live show, what do you say and even better yet, do you say that regardless of who you are in front of?

I'll be back one linerA great deal of the consulting I do for artists on the promotional content level often starts with the bio. The bio is a pain, creating a strong professional and solid one is even more of a challenge.

There are a few basic rules about using the right keywords, the right comparisons and the right bullet points to attract people and the press to you, but the ground work and foundation comes from the continuity and finding that right phrase, tag line, bio or whatever to stand by across the board. You want to be confident, assertive and strong but an excess of arrogance and and ego can hurt you in the end.

Independent Artists: Tips For Optimizing Your Website

Adding or Enhancing Your Website’s About Me Section Part 1

I spend a great deal of my spare time searching on the web for independent artist owned websites. After three years of searching and finding all kinds of great gems on the Internet, I decided to post some of my tips on helping you get your web page to stick with new visitors.

information overloadBefore I get started, you must first wrap your mind around the idea that the majority of visitors who land on your home page on the web today are inundated with an overwhelming number of: emails, texts, advertisements, status updates, applications, requests, alerts, and demands all vying for ‘me’ time. Information overload is normal for most web surfers. And this is happening every second they are browsing the web.

Just one side note before I go on: For those of you who love the cool flash intros, think twice about the loading times, because you literally have seconds before A.D.D. kicks in and your new visitors hits the back button and becomes a bounce statistic.

About Me Section

The List of Names

braggingHow many of you have read a resume or bio from someone in the music industry such as a studio, an engineer or a producer and run into a strange list of names. You know, “I work with This Person who worked with That Person.” While this impresses a few fans and friends, it actually makes you look worse to the industry. The name dropping doesn’t fool anyone….anyone = the people who matter. Yeah, I’m talking to you, studios and producers. Instead of just appearing strong, why not funnel that energy into actually being strong?

There is referencing that is beneficial and then there is just outright bragging. Like I said, come off strong, but let’s clearly define that. Ego, bragging and arrogance are overdone. In a way, by going over the top, instead of standing out, you are just dropping yourself in to the bag with a truck load of other mediocre studios, engineers and producers. Instead, showcase what you have really done and how you really do things.

Too many musicians are presented such a line of crap when it comes to booking a studio or hiring a producer or an engineer. They spend the time, the money and the effort and then find out they were not able to get what they wanted or what they thought they would get for their recording.

Writing Your Personal/Band Bio

encyclopediaWith the rise of many user generated content sites, many independent artists, musicians and bands are left with the daunting task of writing their own biographies. The lucky ones will usually hire a professional and avoid it all together.

In there lies the problem… A while back, I was searching for some pointers on how to write a great bio. I came across a post with some really good info and it made me think about the hundreds of bios on social networking/artist websites I read so often. So I left the following comment:

“I have come across many profiles and usually read the shorter ones that grab my attention early. I usually don’t have time to read a book. Also, the bios written professionally all read the same and are instantly bypassed. I would much rather hear from the artist themselves. I can’t relate to encyclopedia like bios.”

It is funny, after all the bios I have read, I really don’t remember much about the content. What I do remember are the personal stories and things I can relate to about the artist. For example, here is an excerpt from a bio with a band that we worked with in the past: