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Independent Artists: Tips For Optimizing Your Website

Adding or Enhancing Your Website’s About Me Section Part 1

I spend a great deal of my spare time searching on the web for independent artist owned websites. After three years of searching and finding all kinds of great gems on the Internet, I decided to post some of my tips on helping you get your web page to stick with new visitors.

information overloadBefore I get started, you must first wrap your mind around the idea that the majority of visitors who land on your home page on the web today are inundated with an overwhelming number of: emails, texts, advertisements, status updates, applications, requests, alerts, and demands all vying for ‘me’ time. Information overload is normal for most web surfers. And this is happening every second they are browsing the web.

Just one side note before I go on: For those of you who love the cool flash intros, think twice about the loading times, because you literally have seconds before A.D.D. kicks in and your new visitors hits the back button and becomes a bounce statistic.

About Me Section

Writing Your Personal/Band Bio

encyclopediaWith the rise of many user generated content sites, many independent artists, musicians and bands are left with the daunting task of writing their own biographies. The lucky ones will usually hire a professional and avoid it all together.

In there lies the problem… A while back, I was searching for some pointers on how to write a great bio. I came across a post with some really good info and it made me think about the hundreds of bios on social networking/artist websites I read so often. So I left the following comment:

“I have come across many profiles and usually read the shorter ones that grab my attention early. I usually don’t have time to read a book. Also, the bios written professionally all read the same and are instantly bypassed. I would much rather hear from the artist themselves. I can’t relate to encyclopedia like bios.”

It is funny, after all the bios I have read, I really don’t remember much about the content. What I do remember are the personal stories and things I can relate to about the artist. For example, here is an excerpt from a bio with a band that we worked with in the past: