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Musicians Bypassing iTunes For Independent Distribution Models

princeA few weeks ago, Prince made headlines by claiming that,

“The internet is completely over. I don’t see why I should give my new music to iTunes or anyone else.”

Not surprisingly, the famously eccentric / multi-platinum songwriter got pretty seriously mocked for his statement, particularly for going on to compare the internet to MTV as something that was once hip but is now outdated.

And it’s easy to laugh these comments off as the petulant wailing of an industry dinosaur, but what if we worked from the assumption that Prince is not a nut, and took a closer look at what he’s actually saying.

Is The Internet Over For Musicians?

Prince made these comments in relation to the release of his new album, 20Ten, which is not being released digitally. In fact, the only way the album is available is through the purchase of various European newspapers, which come with a copy of the CD (included in the price of the paper).

This strategy begs the question: is Prince doing this purely to spite the internet, or is he doing it because experience has taught him that he will gain greater attention, distribution – and potentially, profits – via these newspaper deals than he would online?

Third Eye Blind Offer A CD Package For Ursa Major

3ebThird Eye Blind have photos on their Web site of the amazing CD and vinyl packaging for Ursa Major, which was just released. The package of the CD provides: 20 page booklet, lyrics, multi-fold eco-sensitive pack and more.

Ursa Major was the #1 selling album iTunes the day of its release and continues to be top digital download.

Taking advantage of online marketing techniques while entering the independent music world, Third Eye Blind has encompassed the self-marketing operations for their first indie album.