I read an article on Billboard.com [awhile] ago which said that Coldplay is going to give away their live CD “leftrightleftrightleft” to all fans attending its Viva La Vida summer tour. Brilliant!
“Playing live is what we love,” says Coldplay. Exactly! It should be. Surely, a day doesn’t go by where you don’t hear about how you should be giving away free music, right? You should be. As I’ve mentioned before, music as a product doesn’t have much value anymore because it’s too common. It’s basic supply and demand.
Ok, so now, instead of hoping in earnest that somebody buys your tracks, you should be hoping that as many of them as possible download them for free. But does that mean you’ll make a penny off of your free downloads down the road? Well, it depends. Coldplay does. And they’re making lots of it. So why can’t you?