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Independent Artists Ignore Free Advertising Offered by Search Engines

search listingsIndependent artists that decide to take the next step and host their own websites are thinking about online promotion, branding, marketing and getting the word out on their own terms. Whether it’s for music, shows, announcements, etc., many do so without taking full advantage of what many search engines have to offer. And that would be how they scan and display information contained on the back-end of your website.

Page’s meta title and meta descriptions tags.

I call it some of the best advertising and promotion there is on the web… And it’s free!

Hear me out… When I am searching for a new artist on the web, in most cases I usually start my search with general keywords terms, such as female dj, singer/songwriter, hip hop producer, mastering engineer, lead vocalist and so on.  Most people who search on the web use general keyword terms or phrases to find what they are looking for. So the same thing holds true when fans are searching for a particular type of artist in the general sense.

New Media Pioneer: Heather Smith of Rubyfruit Radio

Rubyfruit Radio is a podcast that features only female artists and female fronted bands. There are also periodic features on the Facebook Fan Page and on the website. Sometimes, Rubyfruit Radio includes “token boy” features which usually consist of a video posted on rubyfruitradio.com.

1. You have aired over 100 shows so far, what keeps you going, why do you want topromote artists?

I like hearing new music and I like sharing music I find with people around the world. I sometimes look at the show as being my mixtape for the masses. I used to make mixtapes for friends of music I would stumble upon and this is not different. The internet just takes it to a much larger scale.

2. How long have you been broadcasting?

New Media Pioneer: Tony Peters of Icon Fetch

Veteran DJ Tony Peters has been interviewing musicians for over 20 years. His official site, IconFetch.com, has become a great resource for info on the Legends of Music: album reviews, concert dates, CD release dates and more.

1. Where do you get all of your live music information that you put on your calendar?

Concert dates come from artists’ personal websites and Ticketmaster.com, where I have an affiliate account.

2. Where do you get your “This Day In History” information?

Use Hifidelics.com to Create Your Next Album

Hifidelics.com is taking crowdsourcing to a new level to help independent artists create music. The platform offers a record store for artists to have their physical (vinyl records for now) album available for fans.

Hifidelics gives music fans (members of the site) the experience to see the progression of creating a record. They will be updated with blog posts, videos and photos. This gives fans the opportunity to give feedback about the on-going results. The site hopes to give fans what they want to hear from their favorite artists.

The website is determined to give fans quality results. From the production of the album to the packaging that is wrapped around it, Hifidelics is focusing on excellent presentation of the product.

Mixcloud.com Releases “Best of 2010” Independent Music Charts

On-demand radio platform, Mixcloud, launched their “Best of 2010” today, in association with Serato andJuno Download.

They have charted the most tracklisted artists and tracks across some 100,000 radio shows, DJ mixes and playlists, uploaded by over 35,000 “Cloudcasters” throughout 2010, as well as the most popular radio shows/mixes and uploaders on the site over the past 12 months.

These pages are a unique snapshot of the past 12 months of music. Unlike charts made up of sales data, or editorially driven best-of lists, Mixcloud’s charts reflects the collective “wisdom of the experts”. The service’s tracklisting feature allows it to analyse data across all the tracklists submitted by the expert curators on the site, getting a sense of their collective curation and musical trends.

The Downfall of Myspace Will Give Independent Artists One Less Marketing Outlet

The recent news about Myspace is affecting the user experience. We view social media profiles to discover news and updates about independent artists. We have run into artist’s Myspace profiles that have either been deleted, have broken links or have “error” messages.

Recently, we have had negative experiences when we try to even get into Myspace.  Freezing occurs when we try to navigate through Myspace using Firefox. We are now having the same issue with Google’s Chrome.

With the layoff of 500 employees, News Corp. is trying to find a new buyer for the site. Myspace Music is obviously suffering because of their recent decisions.