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Content tagged with Independent Artists

How Changes to Google Affect Independent Artists

What Google does to the online world is the last thing on your mind. The fact of the matter is that their moves affect everyone trying to market themselves including independent artists.

Who cares? So what?!

You should care about the online trends that are evolving the “Interwebs.” From the SOPA & PIPA bills to the changes Google has implemented, you need to recognize the importance of the news and changes that occur.

Independent Film Festival – The Road to Park City: A Sundance Preview

 

Sundance Film Festival The Sundance Film Festival in Park City, Utah is only a few weeks away, with this year’s edition taking place from January 19th to 29th. As usual, the festival will be showcasing a wide variety of independent short and feature-length films. Whether you will get a chance to watch some of these films in Utah, or have to be a little more patient, we figured we would give you a little preview by going through some of the interesting films being presented at this year’s festival. There is a lot of quality content in this year’s program; we’ve merely narrowed down the list for you to help you get a head start.

California Solo
Director: Marshall Lewy
Screenwriter: Marshall Lewy
U.S.A., 2012, 93 min, color
English

Director Marshall Lewy’s second feature film tells the tale of washed-up rocker Lachlan MacAldonich, played by Robert Carlyle. Once a guitar player for a famous rock band, MacAldonich now lives a humble life in a dingy apartment in California, while working on an organic farm. After he is arrested for drunk driving, Lachlan is threatened by possible deportation: the only way he can avoid it is by proving that his departure would cause severe hardship on a loved one. The situation forces MacAldonich to dig up the past and face some relationships that he thought would never resurface.

Independent Artists: It’s Still About Networking and Promoting

If you’re trying to find a new band member, promote your latest release or your upcoming gig, expanding your network and promoting is the key to success. You can’t be content with your current fan base or the current venues you play in if you want to be heard.

What can you do to keep your music career moving forward?

Have an aggressive plan on social networks: Build a bond with your fans who are the core of your success on Facebook or Twitter. Let them know day-to-day events or ask them where they would like to see you play. The time you spend online can go along way with music fans.

What is the Future of the Music Industry? Or is it Already Here?

It is obvious that over the past twenty years the landscape of the music industry has fundamentally changed with:

  1. The invention of the internet (decades earlier) spawning the world wide “web” and the social mobile web we use today.
  2. The rapid rise of the mp3 as the web standard for music sharing.
  3. The transition of full-length albums to music singles.
  4. The plummeting cost associated with creating professional sound recordings.
  5. New software and hardware that removes many of the technical barriers associated with creating great songs and music videos.
  6. A new generation (or two) under the age of about 30 who accepts that free music has become the model for consumption.
  7. Social networks giving artist access to an array of promotional/ publicity services, and music professionals in the industry.
  8. Social media bringing back the word of mouth ole school peer to peer networks on steroids.

future of music industryWelcome to the future of music where we are now experiencing the birth of a DIY music generation of artists who will only be bound by the limits of the imagination, and are free to create and market music in entirely new ways.

INTERVIEW: Fresh Peaches of Such Cool Stuff Blog

Celebrating Independent Artists

1. What are your favorite blogs/audio blogs featuring new music do you like to visit?
You know, it’s funny. I don’t really read any music-related blogs on a regular basis. I’m a bit of a chronic Googler, and that’s how I find most new (and new to me) music, both for my blog and for my own enjoyment. I read other blogs regularly, particularly in the left-leaning political and feminist blogosphere, but I’m pretty fickle when it comes to subscribing to blogs about the arts.