Ready to take the next step
At GigHive, our purpose has always been to build a network to showcase Independent artists of all types. We first went online December 7, 2007 and during that time we have altered our course somewhat, as we strived to fine tune our vision. But our goals have always remained the same.
On December 7, 2010 we at GigHive are launching a new artist website initiative that will be our number one priority as we go forward to 2011 and beyond.
A little background
Over the past 5 years, we have witnessed explosive growth to sites such as Twitter, Facebook and the once formidable Myspace communities. But the growth of these social communities have come at a huge price as more and more artists have abandoned their own artist websites or decided to forgo the expense of owning a website entirely, opting to sign up for a free alternative instead.
At GigHive, we understand the important roles these sites play in creating a launching platform for new, emerging and established independent artists, but at the same time realize they should have never been used as a substitute. Every time we as individuals follow the leader, the consequence of these actions will be a narrowing of our choices. When we do decide to narrow the field to one, then we will have no choice.
A key component to online marketing for independent bands is creating a Web site, so they can place the URL on their social networks to gain a strong online presence.
You have just seen a great performance by a new independent band touring the country. You are already a fan after hearing two hours of fresh heart-thumping sound, and stopped to pick up their self-released album earlier during the concert break. You gaze over at the crowd surrounding the merchandise stand, contemplating whether or not you should join the masses. 
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