Independent artists that decide to take the next step and host their own websites are thinking about online promotion, branding, marketing and getting the word out on their own terms. Whether it’s for music, shows, announcements, etc., many do so without taking full advantage of what many search engines have to offer. And that would be how they scan and display information contained on the back-end of your website.
Page’s meta title and meta descriptions tags.
I call it some of the best advertising and promotion there is on the web… And it’s free!
Hear me out… When I am searching for a new artist on the web, in most cases I usually start my search with general keywords terms, such as female dj, singer/songwriter, hip hop producer, mastering engineer, lead vocalist and so on. Most people who search on the web use general keyword terms or phrases to find what they are looking for. So the same thing holds true when fans are searching for a particular type of artist in the general sense.