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How Changes to Google Affect Independent Artists

What Google does to the online world is the last thing on your mind. The fact of the matter is that their moves affect everyone trying to market themselves including independent artists.

Who cares? So what?!

You should care about the online trends that are evolving the “Interwebs.” From the SOPA & PIPA bills to the changes Google has implemented, you need to recognize the importance of the news and changes that occur.

Designer Jac Vanek Creates “We Love Japan” Bracelets with We the Kings

Cutting edge clothing and accessories designer, Jac Vanek, has teamed up with power-pop band, We the Kings to create a “We Love Japan” bracelet. All of the proceeds go toward relief efforts in Japan.

Jac Vanek just returned from SXSW 2011, where she hosted a gift suite with indie artists in attendance, such as Arms, Bad Veins, The Antlers, Nicole Atkins & The Black Sea, Jukebox The Ghost, etc.

Indie Artists: Connecting with New Fans is Key

“I’ll quit my job, we’ll head out west” are lyrics Howard Jennings wrote in his song “Around the World.” These lyrics are actually taken quite literally by Howard, who took the chance of a lifetime and entered the music industry.

I normally don’t feel short at concerts, but standing next to a red-headed giant of a man, Howard sure made me feel four feet tall. I was at IOTA in Arlington, VA – outside of Washington D.C., to see the Damnwells on tour to promote their new album. I was checking out shirts at the merch table in the back, when I noticed Howard who seemed nervous, but anxious and was setting up merchandise for himself and the other artists he was touring with.

The Downfall of Myspace Will Give Independent Artists One Less Marketing Outlet

The recent news about Myspace is affecting the user experience. We view social media profiles to discover news and updates about independent artists. We have run into artist’s Myspace profiles that have either been deleted, have broken links or have “error” messages.

Recently, we have had negative experiences when we try to even get into Myspace.  Freezing occurs when we try to navigate through Myspace using Firefox. We are now having the same issue with Google’s Chrome.

With the layoff of 500 employees, News Corp. is trying to find a new buyer for the site. Myspace Music is obviously suffering because of their recent decisions.

Indie Artists Oak & Gorski Announce Performance Dates

In support of their most recent album release, Oak & Gorski will be playing three dates in the California area.

The indie music world is always craving something with a new edge and Oak & Gorski bring exactly what is needed to the table. With Cello as a lead instrument they have created their own unique brand of “Cello Rock” that can be heard in full force on their recently released fourth studio album, Love Destroyer.

After raising $13,368 in 30 days on Kickstarter, having three albums under their belt and various placement on TV and film, there is no doubt this was a highly anticipated record.

Have You Thought About Investing in Independent Artists?

With common investment opportunities considered questionable moves these days, why not add the indie music industry to your portfolio?

Major labels can offer limited contracts to bands and fulfill their dream of being the next big thing. Actual profit numbers have said to be minimal. The costs of practice space, studio time, producing, mixing, etc., have been taking from artist’s payouts from the labels.

Home studios offer more affordable producing and mixing services and can provide greater profits for those involved.