Lost In Los Angeles – LiLA are an alt dream pop band from, you guessed it, Los Angeles, with influences as diverse as David Bowie’s spangly catsuit collection but a sound as succinct and insightful as a pocket collection of Oscar Wilde-isms, or Louise Brooks’ iconic bob (I couldn’t decide which simile was worse, so I opted to include both for any particularly fussy readers out there.)
At once surreal and esoteric, and positively chart worthy, Lost In Los Angeles are likely to appeal to anyone with a pair of functioning ears. We (or rather, I – I am only one person) chatted to them about the benefits of staying independent, the success of their most recent video, their plans for the future, and the sentient being that is songwriting. Oh, and there are some damn fine tips for marketing your music so, if you’re not a marketing genius (unlikely), I’d strongly recommend you take five minutes to learn a little from three guys who know wtf they’re talking about.
We have covered stories about bands like Third Eye Blind and Counting Crows taking the independent route. These bands could have signed with major labels, but took a new approach to the music industry. OK Go is also making their own path by creating their own label called Paracadute.