In recent weeks, the web’s latest buzz-monster, Chatroulette, has gone from surreal social experiment to the next great way to promote your band.
For those of you living under a rock, a quick update: Chatroulette is an infuriatingly simple, totally genius, why-didn’t-I-think-of-that web application that allows people to randomly connect with each other via webcam. Built by some 17-year old Russian kid who’s now more successful than you or I will ever be. Go on the Chatroulette website, enable your webcam, and you’re instantly connected with some other webcam-abusing hero. Chat away! Show off your junk! Whatever! And when the fun is over, click ‘next’ to move on to another random cam, and a new adventure.
Launched in November 2009, by the beginning of March, Chatroulette was well on its way to having 2 million users, all, ostensibly, looking simply to make a connection.
Bring On The Indie Musicians!
The phenomenon-within-the-phenomenon of Chatroulette artist promotion officially began with the enigmatic Merton, a hoodied pianist who released a YouTube video of himself improvising odes to the random people he encountered on the CR website.