I went to an interesting show last night. It involved five bands, all in the process of recording their first album at the same studio. The owner of the studio, who is, I guess you could say, “co-producing” the album along with the artists, suggested that they put on the showcase in order to do some live sound and video recording. If they were able to create some successful media, it could be incorporated into their album and/or EPK in various ways.
While the producer suggested a venue, along with video and sound people for the project, it was the bands’ job to book the venue, promote the show, sell the tickets, and pay the tech people. If they managed to record quality sound and video, the producer would then know just what to do with it.
The night was a big success, but of course the bands didn’t actually make any money. After the venue, technicians, and set players for solo artists were paid off, the only reward was some hopefully usable recordings. The bands had been walked through part of the process of production, however, and they were all delighted at having participated in such a professional event.