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Top 5 tips indie music artists should follow when building their brand online

Building a brand is the single most important skill a music artist, indie label or band should learn if they intend to promote their works to a larger audience. Thanks to the internet, and the growing popularity of social media, artist branding is much less complicated than it was… say maybe 10 years ago.

your brandRegardless of the type of artist you may be, we all need to understand the importance of branding to stand out from the crowd. To do that, we must take lessons from the corporate brands and recognize how we connect and promote online is a direct reflection of how others see our own brands.

If independent artists are a truly in the game as free agents and ballers, then it’s time we started playing like it.

So here is my top 5 list of things to get you pointed in the right direction.

Longevity

Be ready to be in for the long haul. It takes years to build a solid reputation as a recognized and successful brand. The branding process itself isn’t complicated, but it will require patience and perseverance to effectively accomplish your goals. You have to be unyielding and persistence in your efforts every day. If you are not up to the task, know that many of your competitors will be, and more than willing to pass you by.

Internet Music Marketing – More Sales, Less Work!

social-media-2Internet music marketing will become a lot easier for you within the next 5 to 10 minutes. Many people who attempt to market their music through the Internet never get anywhere because of simple strategies they leave out. I’m going to help you identify and use these strategies to your advantage, so you’ll need a pen.

Getting Fans to Promote for You!

If you’ve ever received a fan message from anyone on MySpace, Facebook, YouTube, or a similar page and didn’t respond, you’re losing out big time. If someone takes the time out to send you a message explaining how much they enjoy your music, they will more than likely do your Internet music marketing for you if you offer them a percentage of sales they bring you. You can ask them to add your music to their page, videos, banners, and anything else you can think of. This will get you maximum exposure in the fastest time because you’re not doing all the work yourself and you’re using your fans as affiliates to make more money for both of you.

Internet Marketing Using the Social Media Strategy

SocialMediaLogosSocial media implies that you facilitate a two-way discussion, rather than a one-way bombardment of marketing messages. In short, this means that you stay engaged and in a discussion with visitors. Social Media is conversational media in all its interactive forms including text, video and spoken words – whether face to face, over the Internet, over the airwaves or via mobile technologies such as iPods and cell phones.

A Social Media Club is intended to be a place where amateurs and professionals can come together to learn from one another, to understand each other and to work together on the things that make meaning in their lives – their personal passions, their professional endeavors and their noble pursuits.