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New Media Pioneer: Lorraine McCarthy of Live Music Media

LiveMusicMediaLive Music Media loves indie music and want to help independent musicians gain exposure on radio and TV. Most commercial Radio Stations and Music TV Networks get their funding through advertisers. They get advertisers depending on the stations’ ratings. They get high ratings through playing top 40 songs and music videos, and thus no independent music gets played. They don’t like that!  Live Music Media just want to hear the music and help feed the scene.

Q) Tell us a little bit about your site. What inspired you to start it?