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Mogwai’s On Ustream, And You Should Be, Too

watchersDid any of you follow the whole Old Spice Man nuttiness that went down a few weeks ago? Old Spice used the online popularity of their recent commercials to stage a social media blitz. They invited users from all the major social networks on the web to ask questions to the Old Spice Man, and he answered them via YouTube videos.

The unique thing about the Old Spice Man videos was the speed with which they were released. Someone asked a question on Twitter, and minutes later, a hilarious video response was up on YouTube. Social media experts say this campaign was so successful because there is an ever-growing demand for live and real-time video online.

What Does This Have To Do With Music?

We’ve finally hit that point where our computers and internet connections are fast enough for live streaming video to actually be successful. And people love it. The reality and the intimacy of this type of connection – not just with friends, but with brands and celebrities and political figures – is slated to be the next big thing. Which is why it’s time for musicians to get on board.

Cute Is What We Aim For Holds Live Chat Today

CuteIsWhatWeAimFor2Shaant Hacikyan, the founding member of Cute Is What We Aim For, will be hosting a live chat on Livestream on Wed, May 12 at 6:30pm ET before his headlining show at Highline Ballroom in NYC. To chat with Shaant, click on the link here.

CIWWAF kicks off a headlining tour with The Friday Night Boys, The Bigger Lights and Down With Webster today in Boston.

The band formed in January 2005 and in less than a year they were signed to Fueled by Ramen. The band’s 2006 debut The Same Old Blood Rush With A New Touch, produced by Matt Squire, spent countless months on the Billboard Top 200 Charts.