Erykah Badu said it was bigger than religion, bigger than the government, but when it comes to the sounds dominating the airwaves (metaphorically speaking), the question is always: has it peaked? Is it over? What’s new?
Over the last few years, hip hop has more than controlled the mainstream music scene around the world, but even with Lil’ Wayne still near the top of his game, the release of Jay-Z’s anthem-heavy Blueprint 3, and innovative cats like Kid Cudi and B.O.B. coming out of ATL and middle America, I often wonder if we haven’t already seen the best of this business come and go.
And then, a few weeks ago, Jay Electronica dropped the Just Blaze-produced Exhibit C, and for some reason, the track’s got everybody thinking about what hip hop can become again.
His fans range from enthusiastic to obsessed, but so far, most people who don’t follow the underground hip hop scene have never heard of Jay Electronica, and those who have, have only heard the name attached, in celebrity gossip fashion, to Erykah Badu (the couple live Tweeted the home birth of their daughter last February).