Posts Tagged ‘Music Promotion’
Supernova.com is a community that grew out of the largest Battle of the Bands operator in Canada, and into the ‘web 2.0’ world by building the most active Canadian social community dedicated to music. They currently have over 21,000 independent bands and artists, and over 200,000 total community members including fans and industry.
The site’s mantra is to provide new / undiscovered musicians with the same caliber of experience as a rockstar would get.
The Battle of the Bands shows put these young acts up on big stages, provide professional sound and staffing, and DO NOT take any payment from the bands. Instead, they front all the costs and provide bands with the tickets to sell (or return, if unsold). They also coordinate industry and media attendance at the events, and have seen some really impressive acts play on our stage: Billy Talent, Sum 41, Three Days Grace and many others have played the Supernova stage.
You might have gotten a passing grade for producing a good single, but how do you grade in your digital music promotions?
It’s no longer the wave of the music industry- it’s practically the only way to succeed in today’s music industry. Yes, MySpace, Twitter, Facebook, and etc is all the rave, and you need to join the bandwagon or not even bother at all, but it’s far more than having a social profile. Digital music promotions is all about SEO (search engine optimization) and cross promoting across various online outlets. It’s about blogging and being blogged about. It’s about P2P networks and online music stores. There’s so much to digital promotions, and if you think it’s one-dimensional and all about Myspace & Facebook, then you’re in for a rude awakening.
Here’s a few factors to grade your digital music promotions strategy:
This is a book specifically written to show musicians how to promote their bands. I’m not a musician, so you might wonder why I would be interested in reviewing it. Some years back I was involved in band publicity in a very small way. My son studied piano and guitar. He played in a number of local bands and they cut a few CDs. At one point he envisioned a career in the music world. Aside from being an appreciative audience, I helped with publicity and started a web site for him. Although he is now involved in other pursuits, such as raising a family, music is and always will be a part of his life. And now my two grandsons are on the brink of starting piano and guitar lessons. Who knows, I may be promoting them one of these days so I read Music Success in Nine Weeks by Ariel Hyatt with an eye to the future. Wow, have I been out of touch. There is so much more to promoting these days.
Let’s face it, the wildfire spread of web-based portals designed to introduce independent music to the world has created a bewildering array of opportunities and costs. So where do they all balance out? When does the cost of signing up to yet another music promotion service yield results? What results are we looking for anyway?
The key is to make your web promotion targeted, systematic and rich.
What is the main drive for independent artists promote their music on the web? The fundamental incentive for web promotion is the opportunity to get your music heard by people who might otherwise never know that you exist! If people know you exist they can become fans and repeat-listeners. Which of those fans buy CD’s and downloads?
ABOUT TheBuZZ
The Buzz – Empowering the Independent Movement…One Artist at a Time | Giving Indie Artists a Voice in the Process
Buzz(sound) Bites
