The Buzz | Independent Music News •  Events •  Interviews • Resources
Content tagged with Music Promotion

A New Music Cultivator and New Indie Artist Launchpad – Grow Music Project

Grow Music Project microphoneThe GROW MUSIC PROJECT was conceived by Hollywood songwriter/composer/producer CHRISTOPHER TYNG [“Futurama”, “Suits,” “The OC”] to be a new music “cultivator” and artist “launchpad” for uniquely talented independent artists and bands. Our mission is to recognize and support emerging, career-focused artists by giving them the opportunity to have their most promising song professionally produced, recorded, and mixed in our world-class studio, entirely for free and with no strings attached. These artists will also be showcased on the Grow Music Project website, a hub established to foster artists’ musical connections, opportunities for exposure and career growth.


Independent artists and bands need help now more than ever. Few places are left in the music industry that are still able to support and foster the talent of budding artists. The Grow Music Project endeavors to fill that void, to open the doors of our studio to up and coming artists and bands and give them a place to learn, develop and hone their craft. The GMP community will support their creative process, and strive to give their music the wider audience that it deserves.


Is music more important than the quality of your artist brand?

music brand scaleIs this a trick question?

I asked my brother (artist/songwriter/producer) the same question a couple weeks ago and without hesitation he voiced music. Logically he gave a perfectly valid and rational answer. If an artist’s music is top notch, fans should instantly take notice and through word of mouth and social media channels will soon be rewarded with a huge following. Right!

Wrong! The problem with that scenario is… we are not ‘logical’ creatures at all. And at times we can be led astray by our emotions and senses. Our irrational thoughts and behavior can sometimes border on insanity. To make the ends justify the means, we will force 1+1 to equal 3. If we believe it to be so, then damned to anyone who says otherwise!

It would be like trying to explain Ms. Kardashian’s brand. Logically it shouldn’t exist, but love it or hate it; she believed in it enough to be so.

What is the reason? Soon the why and the reason are gone and all that matters is the feeling. This is the nature of the universe. We struggle against it, we fight to deny it; but it is of course a lie. Beneath our poised appearance we are completely out of control. Provides an Array Tools for Indie Bands to Evolve is a community that grew out of the largest Battle of the Bands operator in Canada, and into the ‘web 2.0’ world by building the most active Canadian social community dedicated to music. They currently have over 21,000 independent bands and artists, and over 200,000 total community members including fans and industry.

The site’s mantra is to provide new / undiscovered musicians with the same caliber of experience as a rockstar would get.

The Battle of the Bands shows put these young acts up on big stages, provide professional sound and staffing, and DO NOT take any payment from the bands. Instead, they front all the costs and provide bands with the tickets to sell (or return, if unsold). They also coordinate industry and media attendance at the events, and have seen some really impressive acts play on our stage: Billy Talent, Sum 41, Three Days Grace and many others have played the Supernova stage.

What’s Your Digital Music Promotions Report Card?

ReverbNationWidgetsYou might have gotten a passing grade for producing a good single, but how do you grade in your digital music promotions?

It’s no longer the wave of the music industry- it’s practically the only way to succeed in today’s music industry. Yes, MySpace, Twitter, Facebook, and etc is all the rave, and you need to join the bandwagon or not even bother at all, but it’s far more than having a social profile. Digital music promotions is all about SEO (search engine optimization) and cross promoting across various online outlets. It’s about blogging and being blogged about. It’s about P2P networks and online music stores. There’s so much to digital promotions, and if you think it’s one-dimensional and all about Myspace & Facebook, then you’re in for a rude awakening.

Here’s a few factors to grade your digital music promotions strategy:

Book Review: Ariel Hyatt’s Music Success in Nine Weeks

ArielHyattThis is a book specifically written to show musicians how to promote their bands. I’m not a musician, so you might wonder why I would be interested in reviewing it. Some years back I was involved in band publicity in a very small way. My son studied piano and guitar. He played in a number of local bands and they cut a few CDs. At one point he envisioned a career in the music world. Aside from being an appreciative audience, I helped with publicity and started a web site for him. Although he is now involved in other pursuits, such as raising a family, music is and always will be a part of his life. And now my two grandsons are on the brink of starting piano and guitar lessons. Who knows, I may be promoting them one of these days so I read Music Success in Nine Weeks by Ariel Hyatt with an eye to the future. Wow, have I been out of touch. There is so much more to promoting these days.

Independent Music Promotion on the Web: 3 Steps to Success

mpLet’s face it, the wildfire spread of web-based portals designed to introduce independent music to the world has created a bewildering array of opportunities and costs. So where do they all balance out? When does the cost of signing up to yet another music promotion service yield results? What results are we looking for anyway?

The key is to make your web promotion targeted, systematic and rich.

What is the main drive for independent artists promote their music on the web? The fundamental incentive for web promotion is the opportunity to get your music heard by people who might otherwise never know that you exist! If people know you exist they can become fans and repeat-listeners. Which of those fans buy CD’s and downloads?