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Networking 101 – Sound Advice

social_networkingFirst of all, I am not saying that you should go and join a “networking group” (although Meetup.com is a great place to do that). I’m pointing out that simply leaving your house can be looked at as a networking opportunity.

There Are 3 Reasons Why We Network

To find a direct target or a customer. For example, a fan who will buy tickets, music, or merch and support you.

To gain a sphere of influence, and therefore a source for referrals (i.e. the people who like the people who know & support your band).

The Musician Enablers

Support and help can be a funny thing. If some one offers to help someone, most would hope that they are helping to get that person moving forward to a better place, closer to success. Or perhaps delivering some of the tools or resources (including, yes, money) that will lead to bigger and better things. However, there are those that become enablers. Their intentions are good, but they may end up hurting more than they help.

enable artists with cashEveryone has heard the old joke, “what do you call a drummer with no girlfriend? Homeless!” It’s funny but also, in a number of cases, true. There are numerous aspiring musicians that are supported by their family, their girlfriends, their boyfriends and plenty of others when it comes to money. That is not always a bad thing. If communication is good, if expectations are clear, and the guidelines for support are set in place before a dollar changes hands, that help can be worth its weight in gold. That help can bring the artist to the next level if they are struggling. It can make things a little easier. It’s not a golden ticket, it’s not a back door from paying dues and learning invaluable lessons. It simply makes a long hard road a little easier for a few miles.

Pianist Klay D-C Weaves Fusion Rhythms with Ritmo

klaycoverRaised in the 60s by free-spirited artists living like gypsies in picturesque locations like Cheyene Walk, Chelsea or Cornwall, Klay D-C (AKA Klay Dumas-Copas) is a master of creating musical tapestries that are full of flavor and life. His latest solo release, Ritmo, is a magical musical journey that combines technical prowess with an ear for colorful melodies.

A natural story-teller, the first track, “Mungabunga,” introduces us to a soft acoustic piano before blossoming into a wiggy, upbeat number garnished with salsa rhythms. The totally unexpected arrangement dances between the acoustic piano and electric instruments (guitar and bass) in a melodic tease that excites and intoxicates.

Successfully Marketing Music With Twitter

twitterThe typical musician spends much of their time being musically creative and so a lot of musicians that should be using Twitter to market their music just aren’t sure where to start or how to use it to its full potential.

So, to help out those that could be using Twitter more effectively I’ve listed some things you could be doing to market your music, whether you are a DJ, band, music producer, promoter or even if you have a podcast to promote.

Luckily, Twitter is simple and easy. The only work that really needs putting in is a little thought and some time on a regular basis. Hopefully that makes you feel a little better.

But It Makes Sense To Me

There are a lot of musicians and groups that artistically want to stretch people’s minds and make people think, figure out and really dive deep in to the meanings of their songs, their name, their image, different elements of their marketing and other underlining elements that many artists think will add that hip or cool edge to them. The problem that can occur though is flat out confusion or actually deterring more people away from your music and you than helping bringing them to listen to you and want to find out more about you.

matrix red dressDon’t get me wrong, adding elements of stretching the mind and being creative is a great thing, but think about it as a later step or being placed a little deeper in your marketing rather than right there where people get their first impressions. Make it something that fans will have to dig in to as opposed to overly confusing the new listener or first time visitor to one of your social networking sites or website.

Feature Interview: Zaldor’s World Podcast

zaldor_world_72_smallDescription: Music podcast based out of Detroit, but playing music from all over the globe! With over 200 episodes and over 40 band/musician interviews – this is a long running podcast with no signs of stopping!

Q) Tell us a little bit about your podcast. What initially inspired you to start it?

A) I started my podcast back in March of 2005. I wanted to do a music based podcast, as i’m a huge music fan. So, after hearing another Detroit podcaster (Digital Detroit Radio) do his podcast for a few months, I thought to myself – “I can do this!” So, Zaldor’s World was born. I now have over 280 episodes, and am poised to hit episode 300 on Thanksgiving.

Q) What characteristics make a great holiday song?