The road can be a lonely place. As any touring musician knows, it’s tough out there. Organizing venues, covering travel expenses, staying out of trouble, and even just finding your way from town to town can be as epically fraught with challenges as a DragonForce guitar solo.
While it’s true that most musicians create more friends and good times on the road than anything else, it’s also hard, if not impossible, to do all the tour organization and planning alone without a support network. Often, indie artists never take that first step down the dusty trail because there are so many obstacles in the way, which is why singer-song writer Hans York got in touch with Jeanette Lundgren when he was planning a tour.
Jeanette runs Mother Hen Promotions, a social media management service for independent musicians. “Hans is now based out of Texas and he intends to spend all of 2010 on the road,” Jeanette says. “It was his request to me that I look at his tour schedule and analyze it for potential challenges. For example, you shouldn’t be crossing the Rockies in December. There are some areas you don’t want to travel through in winter or spring, and indie artists planning a tour need to have a sense of these things.”