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Content tagged with News Corp.

The Downfall of Myspace Will Give Independent Artists One Less Marketing Outlet

The recent news about Myspace is affecting the user experience. We view social media profiles to discover news and updates about independent artists. We have run into artist’s Myspace profiles that have either been deleted, have broken links or have “error” messages.

Recently, we have had negative experiences when we try to even get into Myspace.  Freezing occurs when we try to navigate through Myspace using Firefox. We are now having the same issue with Google’s Chrome.

With the layoff of 500 employees, News Corp. is trying to find a new buyer for the site. Myspace Music is obviously suffering because of their recent decisions.

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Myspace Music Adds Tools for Indie Artists to Connect with Fans, Is it Too Late?

News Corporation’s much publicized analysis of Myspace has put the social network in crunch mode as it tries to find its niche on the Web. With Facebook dominating the user experience and its threat to move into the music industry, Myspace is struggling to keep up.

Creating a partnership with ReverbNation by adding new tools for artists to interact with fans is the latest idea to give the site an identity.

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Myspace is a Fading Social Network for Indie Artists

News Corp. warns that Myspace is on thin ice after the lack-luster quarterly earnings were recently announced. The social network only has a few months to turn things around before the decision is made, according to Rupert Murdoch’s statement during a conference call.

”The current losses are not acceptable or sustainable,” said Chase Carey, president and chief operating officer at News Corp. “Our current management did not create these losses, but they know we have to address them.”

This obviously isn’t surprising news, and it could result in one less social platform that independent artists have to expose their projects. Currently, Myspace is the most dominant database of indie artists.

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Independent Artists Need to Utilize “Dot Com’s” For Online Marketing

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Online marketing has become the superb way for independent artists to get their name known around the world. The most popular way, which is setting up profiles on social networks, is also a negative way to fund an indie project.

What is the best way for indie artists to market themselves online? Create their own “Dot Com.” Indie artists have the freedom to do whatever they want on their “Dot Com’s.”

The artists do not understand that social networks they sign up on are just for marketing purposes. Everything they create on their profiles is regulated and are based on corporate standards.

For instance, a Myspace profile can only be setup under the standards of News Corp. News Corp. has the ability to delete any profile that does not meet their regulations. All the time and effort that an indie artist/band puts into a profile can be removed based on their rules.

What are other advantages of owning a web site?

Advertising. Why not try to get advertising, or sponsors for your own web site? Just think about who gets the advertising money for the time and effort a band spent on completing a social network page. This type of move should especially be made for bands who receive many hits on Myspace and Facebook.

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