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Content tagged with online marketing

How Changes to Google Affect Independent Artists

What Google does to the online world is the last thing on your mind. The fact of the matter is that their moves affect everyone trying to market themselves including independent artists.

Who cares? So what?!

You should care about the online trends that are evolving the “Interwebs.” From the SOPA & PIPA bills to the changes Google has implemented, you need to recognize the importance of the news and changes that occur.

Top 5 tips indie music artists should follow when building their brand online

Building a brand is the single most important skill a music artist, indie label or band should learn if they intend to promote their works to a larger audience. Thanks to the internet, and the growing popularity of social media, artist branding is much less complicated than it was… say maybe 10 years ago.

your brandRegardless of the type of artist you may be, we all need to understand the importance of branding to stand out from the crowd. To do that, we must take lessons from the corporate brands and recognize how we connect and promote online is a direct reflection of how others see our own brands.

If independent artists are a truly in the game as free agents and ballers, then it’s time we started playing like it.

So here is my top 5 list of things to get you pointed in the right direction.

Longevity

Be ready to be in for the long haul. It takes years to build a solid reputation as a recognized and successful brand. The branding process itself isn’t complicated, but it will require patience and perseverance to effectively accomplish your goals. You have to be unyielding and persistence in your efforts every day. If you are not up to the task, know that many of your competitors will be, and more than willing to pass you by.

Top Seven Reasons Why Artists Strongly Resist Social Media

Ariel Hyatt founded Ariel Publicity & Cyber PR and her firm has worked with over 1,000 musicians and bands of all genres. Her company is now 100% digital and helps artists increase their online exposure. Sign Up here:http://www.arielpublicity.com. Follow Hyatt on Twitter @cyberpr.

It happened a few weeks ago in Australia.  I was standing at the opening cocktail reception for APRA’s Song Summit Music Conference overlooking Darling Harbor in Sydney, and I was chatting with a perfect stranger (who it turns out is a very famous Australian musician with quite a few top 10 hits in Oz).  Noting my foreign accent he asks “What brings you here?” “I teach artists about online marketing and social media.”  I answer sheepishly, because this news is not always met with elated enthusiasm.

How To Get An Internship In The Music Business Without Having A Single Contact

notepadpenSo… you want to be in the music business? There are a lot of you out there. I know this because I own a music PR firm and every time we put out a call for interns or jobs, we get somewhere between 100 – 250 resumes. Once upon a time, I was just like you- dying to follow my passion and aggressively trying to land a job in the industry of my dreams. It was a humbling and, at times, humiliating exercise so this dear young aspiring music business mogul is for you. Interns are much needed in every facet of the industry, and most of my music industry friends (myself included) started out as unpaid interns back in their day and we leveraged our unpaid internships into paying jobs.

If you live in or near New York or LA, this guide will be easy to follow step by step. But if you don’t, do not fret. You will be amazed at how many small music companies are thriving in practically every city and state.