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Content tagged with online music promotion

Another Album: Is that the answer? Most of the time….No.

album releaseIf you were packing your car for a cross country trip that you felt you had to make.. whether it was a dream, a desire or a need, here is a question….If you bought a car, bought the supplies for the trip and then started out of ..lets say Boston and then you got as far as New York… Would you take the money you had saved for gas, hotels, food and the remainder of the trip and spend it on another car or if you were running out of money, instead of saving up for those gas, hotel, food and toll costs, would you put it toward a new car?

Not really the most intelligent decision if you answered yes.

It is basically the same exact thing when some one records an album that they want to go the distance with or make a career off of and then decide to jump right back in the studio instead of properly promoting, marketing and advertising it.

Now before you jump on my case, this does not apply to the musicians that just want to record for fun, that do it as a a part time thing or just want to do more recording than traveling, performing or doing it full time.

Mogwai’s On Ustream, And You Should Be, Too

watchersDid any of you follow the whole Old Spice Man nuttiness that went down a few weeks ago? Old Spice used the online popularity of their recent commercials to stage a social media blitz. They invited users from all the major social networks on the web to ask questions to the Old Spice Man, and he answered them via YouTube videos.

The unique thing about the Old Spice Man videos was the speed with which they were released. Someone asked a question on Twitter, and minutes later, a hilarious video response was up on YouTube. Social media experts say this campaign was so successful because there is an ever-growing demand for live and real-time video online.

What Does This Have To Do With Music?

We’ve finally hit that point where our computers and internet connections are fast enough for live streaming video to actually be successful. And people love it. The reality and the intimacy of this type of connection – not just with friends, but with brands and celebrities and political figures – is slated to be the next big thing. Which is why it’s time for musicians to get on board.

Musicians Bypassing iTunes For Independent Distribution Models

princeA few weeks ago, Prince made headlines by claiming that,

“The internet is completely over. I don’t see why I should give my new music to iTunes or anyone else.”

Not surprisingly, the famously eccentric / multi-platinum songwriter got pretty seriously mocked for his statement, particularly for going on to compare the internet to MTV as something that was once hip but is now outdated.

And it’s easy to laugh these comments off as the petulant wailing of an industry dinosaur, but what if we worked from the assumption that Prince is not a nut, and took a closer look at what he’s actually saying.

Is The Internet Over For Musicians?

Prince made these comments in relation to the release of his new album, 20Ten, which is not being released digitally. In fact, the only way the album is available is through the purchase of various European newspapers, which come with a copy of the CD (included in the price of the paper).

This strategy begs the question: is Prince doing this purely to spite the internet, or is he doing it because experience has taught him that he will gain greater attention, distribution – and potentially, profits – via these newspaper deals than he would online?

SonicBids Acquires ArtistData

Match Made in Heaven or Frankenstein’s Monster?

Two major resources for independent musicians have come together this week to create a superpower in online promotional tools. SonicBids, which helps artists find gigs, and ArtistData, which helps artists post and update content online, officially tied the knot yesterday, making ArtistData (and its 25,000 indie users) part of the 245,000-member SonicBids family.

So, Who Are These Guys?

artistdataArtistData is a free (for Basic users) service that allows bands to update and manage multiple online profiles simultaneously. So instead of posting to Twitter, then to Facebook, then to MySpace, then to your personal website, you can do it all at once. Paying members (10 bucks a month for Gold users, 25 for Platinum-types) get extra functionalities, like concert calendars and local media alert tools.

ArtistData CEO Brenden Mulligan will now head SonicBids’ San Francisco office as VP of Strategic Development.

CEO Panos Panay (who you may already know from his blog, Panos’ Brew) says that SonicBids’ mission is “empowering an Artistic Middle Class.”  Essentially, it’s a paid service that gives musicians an arena in which they can vie for gigs, and for opportunities to have songs featured in movies, commercials, and other forms of media.

3 Simple Steps to Succeed With Your Online Music Promotion

free music downloadsOnline music promotion is an essential part of any artist’s successful marketing campaign in the “new music” business model.

The music business has been forced to change its business model as a result of the internet. This in the long term is good for musician’s bands and artists as they have more control of promoting themselves online using the various platforms of web 2.0 and are not as beholden to record companies as they were.

So how do we market music online?