We have covered stories about bands like Third Eye Blind and Counting Crows taking the independent route. These bands could have signed with major labels, but took a new approach to the music industry. OK Go is also making their own path by creating their own label called Paracadute.
OK Go’s move gave a swift kick to the current industry model. Tour dates have been set up which will help bring in funds for the band. Paracadute and OK Go will manage the band’s distribution and promotion.
How much of an impact will a move like this have?