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Why your Facebook Friends Hate You!

facebook unfriends dislike You know that Facebook page you always check in on? The one that has interesting updates, good videos, great blogs and cool pictures? You know that one that even if you don’t see an update on your main page, you will still type in that page just to check in?

Now how about this for another set of questions…you know that page you can’t stand? The one that puts up the worst stuff, over posts, has those multiple repeat posts of the same updated two to four times, spams you with show schedules, invites to groups over and over again, excess hype and other annoying updates?

And for whatever reason, you have you have not unfriended them. Whether it is being nice or feeling guilty or maybe you have unfriended them and they added you again and you accepted them. Maybe you keep them as a friend but you block them and honestly have no idea what they are up to.

Now the real question.

Which one are you?

You know those people and hopefully you aren’t one of them…The ones that brag about having this many followers, this many friends and this many connections and yet they wonder why they aren’t getting people to their shows or selling their music and merchandise?

What would you say? Your bio and one liner being most effective for the music business.

So in coming up with the bio, the tag line, the one liner or any aspect of a description of your band, your sound or your live show, what do you say and even better yet, do you say that regardless of who you are in front of?

I'll be back one linerA great deal of the consulting I do for artists on the promotional content level often starts with the bio. The bio is a pain, creating a strong professional and solid one is even more of a challenge.

There are a few basic rules about using the right keywords, the right comparisons and the right bullet points to attract people and the press to you, but the ground work and foundation comes from the continuity and finding that right phrase, tag line, bio or whatever to stand by across the board. You want to be confident, assertive and strong but an excess of arrogance and and ego can hurt you in the end.

Launch Your Music Career With A Great Summer Song

hotchickThe first time I heard Katy Perry’s summer hit, “California Girls,” I could only think one thing: a blind baboon on a Blackberry could write a better song than this.

So do it!

If there’s ever a time for a wannabe band to break out, it’s at the beginning of summer, with a fantastic summer song. And sure, it’s a bit of a gimmick, but of all the gimmicky song types, it’s the least incriminating.

The other great thing about summer songs? They’re incredibly easy to write! Music critic Peter Robinson hit the nail on the head when he said that musical tastes relax over the summer. “People stop trying to cover up the fact that they like simple pop music,” he explains. “Pretending you don’t like music with a very catchy tune is tiring, so people take the summer off.”

In fact, there’s a pretty simple recipe for cooking up a summer hit. If you’ve already figured out how to write a song, here’s all you need to do:

Use Your Words

beach volleyballIt’s not a must for summer songwriting, but it sure helps to talk about summer-y themes, and use summer-y words in your song. For example, try writing about:

Is The Music Industry Dead Yet?

JurassicWith the recent news of GarageBand.com, the indie music store, discovery /review service and online community, discontinuing its services as of July 15th, 2010, after 10 years catering to artists and indie music fans alike.., I am left to ponder the fate of the music industry once again.

The latest news – worldwide sales of recorded music fell by another 10% in the last year, digital piracy is still on the rise; accounting for a 30 percent decline in global music sales from 2004 to 2009 and digital services are not enough to stem the tide of falling compact discs sales …

Wow! The industry is a mess and still, it continues to adhere to the same business model and practices it ushered in a century ago. Why? And why are they not dead yet?

Is it at least on its last leg?

Well, every morning when I get online or take time to listen to the radio, flick on television or flip open the pages of a newspaper, the same dinosaurs that are supposedly becoming extinct, are still  running rampant and eating everything in site.

Is Repping A Brand The New Recording Contract?

Over the weekend, Barcelona played host to its annual indie rock festival, Primavera Sound. Three days of live music featuring everything from the most obscure of Spanish rock bands to big names like The Pixies, Pavement, and Broken Social Scene. So it’s not a celebration of independent music exactly, but there’s no shortage of indie rock on tap, along with a fat slice of Euro bands that you’d never see at Coachella or Bonnaroo.

adidasstageAnd this year, there was a new addition to the scene – the Adidas Originals stage – a venue dedicated to showcasing independent acts, hand-picked by the almost surely good people of Adidas, and rarin’ to break into the European market.

The bands on offer – like any indie showcase, really – were a mixed bag of hits and misses. Predictably, the most memorable presence was that of Adidas. They didn’t just sponsor a stage, they took over an entire quadrant of the festival grounds, handing out pins and fans, taking Polaroid shots of festival goers, and trying to create buzz around live graffiti art installations – the usual slightly off-point grab-bag of pop culture offerings generated by corporations in an effort to connect with their demographic.

This Music Brought To You By…

Broken Bells, Gorillaz, Jason Collett Stream New Albums

You’re working on a new album. How do you release it? If you have any fans at all, chances are your record will be copied and spread all over the internet before you can say ‘final master.’ On the other hand, maybe you’ve got no fans and even if you do release your album for free on your website, who’s gonna care?

newsomehaveoneYou can operate as did Joanna Newsom, for her hotly anticipated new album, Have One On Me. ­Newsom recorded the three-disc epic in an environment of absolute secrecy in order to prevent, er, leakage.

So that’s one way to go about it. However, many of this spring’s other big indie releases are taking a decidedly different approach. Over the last week, a flurry of bands have been pre-releasing new albums on major news websites. The albums are set up to stream – every song complete, no lame 30-second samples – for the week leading up to their official release.

brokenbellsBroken Bells

Music Marketing Promotion

keywordsThere are many ways to use the internet for music marketing and the promotion of your music. Today I want to go over a couple of ways other then MySpace and Facebook to do this. The very first thing I would like to talk about is “keywords”.

These are words that people type into search engines. The reason a lot of internet marketing fails is because people do not know how to select keywords that will align buyers with a product. Keywords such as your group name itself can be one of the many phrases you will use in order for people to find you and your music to no you exist.

You have to look for certain terms such as “Hiphop Music In Houston”, this is what they call a long tail keyword, its very specific to what is being searched for and around that term is how people will find you. Now of course this is just an example of how this is done. You will have to do your own research in order to find what applies to you.

Indie Music Industry – Why Be Independent?

indie_spain1With the major labels focusing on quick returns rather than artist development and the advent of downloading music online, the traditional record company/artist relationship has become blurred to the point of being obsolete.

Nowadays, being independent has real advantages.

How many times have you heard or read somewhere that the internet has changed the face of the music industry forever? I would love a dollar for everytime I heard it.

However, it’s true and there are a number of reasons for this. Two that spring into mind are that: