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Content tagged with Public Relations

Why Artists and Musicians should hire a Music Public Relations Professional or Agent

Music Public RelationsAs an independent artist, you thrive at doing it all yourself; you write your own music, created your own blog or website and love working on all aspects of your ‘business’. However, it can sometimes be more than beneficial to work with experts in their field. When it comes to Public Relations, working with a professional can certainly serve you well. Why? Because while you may think that public relations is merely serving a marketing purpose, something you try to do on your own, it is so much more than that. Read below to find out more about what PR really is and how you can use it to your advantage by hiring an expert.

An Overview of Public Relations

By definition, PR is used to enhance the reputation of a company or individual and better make the connection between the company or individual and the public. For example in the music industry, PR experts are often asked to organize events, such as a CD release party, showcases or any other event that could lead to more visibility for an artist or band. So, in short, PR does look like a marketing machine at first. But have you ever heard of a PR professional’s Rolodex? The Rolodex is a prized possession (or at least it used to be before everything switched to digital!) for any PR professional and includes the contact info for all their connections in various industries. This means that while PR seems to be only a boost in marketing, your PR firm or expert can get in touch with reputable individuals or companies that you otherwise wouldn’t be able to approach on your own.

How To Get An Internship In The Music Business Without Having A Single Contact

notepadpenSo… you want to be in the music business? There are a lot of you out there. I know this because I own a music PR firm and every time we put out a call for interns or jobs, we get somewhere between 100 – 250 resumes. Once upon a time, I was just like you- dying to follow my passion and aggressively trying to land a job in the industry of my dreams. It was a humbling and, at times, humiliating exercise so this dear young aspiring music business mogul is for you. Interns are much needed in every facet of the industry, and most of my music industry friends (myself included) started out as unpaid interns back in their day and we leveraged our unpaid internships into paying jobs.

If you live in or near New York or LA, this guide will be easy to follow step by step. But if you don’t, do not fret. You will be amazed at how many small music companies are thriving in practically every city and state.

Delegating the Heavy Lifting – A Musicians Guide For Getting Help & Support

help-wanted-sign-300a040209I travel a lot to speak at music conferences and I see this all of the time: Musicians squirming in their seats as I present ideas on how to improve their marketing. The idea of having to do one more thing is just unbearable to them, and they literally begin to melt down in front of me.

One of my best friends is an artist – a dancer – and she literally takes to bed after she has to write a press release; it literally makes her sick.

You will NEVER achieve the success you want it if you try to do it all alone and take on things that stop you dead in your tracks!

I can not stress this enough: You MUST learn to delegate, and get the stuff that makes you completely stressed out off of your plate.

How to Be Your Own Publicist

MusicPressKitMusic publicity has changed drastically in the past few years. Gone are the days when just having a CD was considered a shoe-in, and gone, too, are the days where staying on the road for 6-10 months a year guaranteed a good living.

Here are the days of Pro Tools, cheap CD manufacturing (or DIY at home with a color printer) and the internet… Immediate access to free music and total information overload at the tip of your fingers! The internet is both a blessing (just about everyone with a pulse has access to it) and a curse (just about everyone with a pulse has access to it).

New Media Pioneer: Deirdre K. Breakenridge PR 2.0 Tactics for Musicians Part 2

deirdreDierdre recently finished her fourth Financial Times business book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis, published in March 2009 and available in major bookstores. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

I asked her to give us some insight on the current state of publicity in the music business and she gave me a lot to chew on … Here is part two of her interview with me

Ariel Hyatt: What’s the key difference between doing PR DIY style now and five years ago?

New Media Pioneer: Deidre Breakenridge of PFS Marketwyse

deirdreIf you haven’t already heard, Public Relations has changed forever. If you are still trying to get the word out about your music by writing press releases and blasting them out, or by stuffing hundreds of envelopes and mailing them to names on a “media list” I urge you to take a few minutes to read this interview.

It is both an honor and a privilege to have had the opportunity to interview the unstoppable Deirdre Breakenridge who’s books PR 2.0 & “Putting the Public Back in Public Relations,” (co-authored by Brian Solis) have given me chills on many pages.  I asked Dierdre to talk to me from the perspective of the music business and she delivered the goods

Ariel Hyatt: What is PR 2.0 and how is it different from regular PR?