“Don’t get signed,” might be the perfect rallying cry for a new generation of indie-by-choice musicians. The words come from Jack Conte and Nataly Dawn of Pomplamoose, speaking from the homepage of YouTube’s newest initiative, MusiciansWanted.
Jack and Nataly are telling artists not to sign with a major label. Instead, DIY kids can generate their own revenue streams through indie resources like MusiciansWanted.
What’s the Deal?
YouTube announced the launch of MusiciansWanted this week at SXSW. The service allows indie bands to apply to the YouTube Partner Program, which has been doing amazing things for video posters ever since its launch two years ago. The YPP allows people who post videos on YouTube to earn nominal revenue off advertising. The more people watch a video (and the accompanying ads) the more money a poster makes.
Now, YouTube is offering indie bands the chance to become a major part of this program. If an artist’s application is accepted, they’ll be able to add tour dates and sell merch on their video page. And the sweetest plum of all? according to Wired, unlike regular YPP members, MusiciansWanted artists will receive the majority of ad revenue earned from people watching their videos, paid out on a monthly basis.